The date is 529, so we're putting the spotlight on a specific kind of investing account.

You're listening to Motley Full Money.

We're diving into 529 plans a little later in the show, but first up we're talking

retail and to do that is Bill Barker. Bill, thanks for being here.

Thanks for having me.

So I think the big theme of the earnings that came out today is that consumers aren't dead yet.

Retail stocks like Chui, Dick's Sporting Goods, and Abercrombie and Fitch all up double digits on earnings beats.

Let's focus on chewy though. Sales are up 3% but the number of

active customers are down 2%. You wouldn't know it looking at the chart. So why are these

pet investors so happy about a company that's

losing customers? Well this is a story that is distinct from the other two in

that the stock is not building on strength as Abercrombie and Fitch and Dick's

Sporting Goods are which we'll talk about in a minute. This is a stock that is

bouncing back from essentially all-time lows, post-IPO lows more or less achieved very recently.

So finally there's a decent report, some guidance met and exceeded and some guidance reiterated for the rest of the year.

The stock has a lot of work to do even after today's 27% move up.

It's still off for the year slightly.

So this was the first chapter in what could be a story back.

There's a long way to go for Chui to ever, you know, regain the sort of heights that it had during the pandemic and the expectations

that the stock had priced in during that time.

But it was a good report and although fewer customers

by a hair, they're spending more.

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