529: Jonah Berger | Invisible Influence

The Art of Charm

http://www.TheArtOfCharm.com

Business, Health & Fitness, Education

4.7 • 11K Ratings

🗓️ 12 July 2016

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He's a marketing professor and author; his new book is Invisible Influence: The Hidden Forces that Shape Behavior. The Cheat Sheet: We like to believe we're so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do. Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions. Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement. Learn the one trick that allows negotiators to be five times more successful. How do we protect ourselves from undesired influence? And so much more... Show notes at http://theartofcharm.com/podcast-episodes/jonah-berger-invisible-influence-episode-529/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

Transcript

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0:00.0	You know, we love to see ourselves in the special snowflakes, but in a working class context,
0:03.6	well, being similar is more okay. We like being similar to our friends. I wouldn't want to be
0:08.5	similar to the family members that they love and care about.
0:13.3	This is the Art of Charm. Learn everything you need to know to crush it in business, love, and life.
0:22.8	Welcome to The Art of Charm. I'm your host, Jordan Harbinger, and I'm here with producer Jason
0:27.9	We're talking with Jonah Berger. He's the second youngest professor at Wharton. Now that Adam
0:32.1	Grant is a full prof, that must seem as chicken a little anjason. Today we'll be discussing
0:37.0	influence both on ourselves and on others, specifically how it's invisible and undetectable to us
0:42.9	most of the time, how this affects how we act, what we do, what we buy, and how we live our lives,
0:48.8	how to harness this influence to persuade and dissuade all this and more on this episode with
0:53.6	Jonah Berger. And with that, The Art of Charm brings together the best thought leaders, teachers,
0:58.1	and exceptional individuals to teach you how to be a top performer in life, love, and at work.
1:02.8	If you're new to the show, we'd love to send you some top episodes and the toolbox where we
1:06.5	discuss body language, nonverbal communication, persuasion, networking, negotiation, and everything
1:11.4	else we teach here at AOC in the USA just text Charm to 3-3-4-4, that's CHAR-MED to 3-3-4-4-4,
1:20.5	everywhere else go to the artofcharn.com. We may not have all the answers, but we definitely have
1:25.3	all the right questions. All right, here's Jonah Berger.
1:30.4	Jonah, thanks for coming on the show. I really appreciate it. And as does the AOC family,
1:34.9	the book is interesting, influence, and anything having to do with influence and forces that
1:40.2	shape behavior is always interesting for us. So we appreciate your time. Oh, thanks so much for
1:45.4	having me. Tell us what you do in one sentence. Oh, one sentence is tough. My day job on my
1:50.0	marketing professor at the Wharton School, University of Pennsylvania, and in the rest of my time,
	...

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