528. What's The Best Way to Attract Online Health & Fitness Clients in 2024? (Paid Ads vs. Organic)

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 15 April 2024

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The age old question: Paid Ads or Organic? Is one better than the other? Should one come before the other? In today's episode, I'm going to break this down by telling you a story about how a f*ck boy named Joe got a jacked robot ninja (Celina) to say yes to him and how this applies to your business. I'll also share a real story about Erin and I's business back in the day and the difference between when we went completely organic vs when we invested in ads and the launch results.

Time Stamps:

(0:10) Leads In 2024

(1:00) A F*ck Boy Named Joe

(2:01) Celina The Jacked Robot Ninja

(3:00) Joe’s Relationship Ad

(3:52) Awareness

(5:54) The Ultimate Money Glitch

(6:18) When I Met Erin

(8:08) Our Third Launch

(9:05) What You Do and Don’t Need

----------

Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

Click on a timestamp to play from that location

0:00.0	You know, most people think when it comes to running ads, you have to have tons of cash,
0:03.4	you have to have, like, deep technical experience. You know, you have to be an expert level
0:07.2	at expert at editing videos or you have to build wildly complex funnels. You have to be like
0:12.2	awesome at targeting and pushing buttons. You have to be like really awesome on camera. It's really
0:16.2	not the reality. Okay. What you do need is number one, patience. Number two, the ability to build trust with
0:21.4	prospects, influence. And you validate that first organically.
0:25.7	Yo, what up, everyone? Welcome back to the fitness podcast. Today, I'm going to talk to you about
0:29.0	what is the best way to attract high paying quality online health and fitness clients in 2024.
0:34.7	And this is the age old argument between paid ads versus organic, which is better,
0:39.2	which did you do? I'm going to make an argument today around why you should be running ads.
0:43.9	And my argument is 100% right. If you disagree, you're wrong and I hate you. So there's really no
0:49.2	question. I'm kidding. I'm going to just share my experience, not only in building our own
0:53.3	online health coaching company to,
0:54.8	at one point we were doing 150,000 a month, we did 5 million in total revenue, sold that business.
1:00.1	One of the reasons we were able to sell that business is simply because we had a really good acquisition strategy that didn't just rely on, you know, Aaron posting content.
1:07.9	But that's an aside. But also in our experience in helping now,
1:11.0	uh, damn near 4,000 online health and fitness coaches. And so I'm going to share with you like,
1:15.1	you know, what are the prerequisites? Who should be running ads? Who shouldn't? And what do we
1:19.0	see working best? Like what funnels, what systems are working best within the health and fitness space.
1:23.9	But before we do that, I want to share with you a story about a dude named Joe. So this is a
1:28.0	presentation that I'm giving at our legacy event, which is actually tomorrow, wait, in two days.
1:32.5	It's a high-level mastermind with some of our high-level students who pay a lot of money to be in
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Erin Dimond and Jordan Dugger, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Erin Dimond and Jordan Dugger and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.