Surfer Magazine is back in print. Hallelujah. The new issue drops on August 26th. Of course, you know that I distribute Australia's Surfing World magazine here in the U.S.

It has been an uninterrupted print since 1962, which makes it the longest consecutively running

surf mag on the planet. Of course, we all hold Reverend Endear, The Surfers Journal,

and we may be entering a renaissance of surf print,

but it's kind of hard to identify the exact zenith of surf mags because they had a really

solid 30-year run. Perhaps it's just me and my perspective on the time that I was born and got

into surfing, but I think I can make a pretty solid argument that the mid-90s for about a decade was the zenith.

There were more magazines, more pages printed, and commerce conducted through those pages than any other decade of surf.

And today's guest became omnipresent in that era, in the pages of those magazines, and he was seemingly everywhere

around the world all at once.

That level of output required a pace of life and work ethic that few are cut out for, but

Nellie was perfectly positioned and uniquely qualified.

And perhaps more importantly, much of it was compelled

by a selfless and irrepressible motive that has only become more and more evident with the benefit

of hindsight. And that is what we will be discussing here today. But before we do, let's celebrate

Surf Riders 40th anniversary. Thursday, August 22nd is the

official day. 40 years of ocean protection. From the coastlines to Capitol Hill, millions of pounds

of trash removed from beaches, legislation enacted to ban styrofoam and single-use plastics,

help in power surf rider for the next 40 years, and stay informed on the most important issues threatening our ocean's health and

thereby humanity's health. Go to surf rider.org slash 40 to learn more, maybe even win something

in their 10 days of giveaways leading up to their

40th birthday and become a member at surf rider.org slash 40.4.0. Florencemarinex.com

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