Is this a game worth playing because a lot of these whiskey geeks and some of these consumers,

as soon as they see anything over 140, you know, their eyes light up. Their hairs on their

arms start standing up. Is this the right game to be playing to saying like, all right, well,

consumers want something over 140. Let's start blending in this light whiskey.

Jack the proof up as high as we can go so we can help boost some sales.

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.

Well, it's Burbank Community Roundtable number 108, and we're not talking about a 108-proof whiskey,

because you might have ever said to yourself, does this whiskey just need more proof?

Well, if you're already above 140, I don't know how much more you really need.

And in this episode, we cover that wild world of hazmat bourbon and hazmat whiskey.

So what once started as kind of a rare novelty has turned into a constant churn of 140-plus-proof, high-proof releases seemingly every single week with everyone running to grab a bottle.

We talk about why bourbon should be considered rare, while the inclusion of things like light whiskey in this category is more of an educational problem, but it still works for those

high proof chasers out there. We also talk about retail, and if we wonder if this trend will ever

die, or if it'll be on fire forever. With that, enjoy this week's episode. And now here's

Fred Minnick with Above the Char. I'm Fred Minnick, and this is Above the Char. This week's

idea comes from Eric Weller, who writes me on fred munich dot com kitty and ryan talked about

this recently i'll ask is there a bottled and bond rye is this a classification and no i will not

have all the well weller squirled away thank you by the way eric and i have communicated before

so that's where that little

inside joke comes from. Of course, his last name is Weller. And I'm like, hey, are you related to

Weller? At any rate, so Bottled and Bond is actually a classification that goes all the way

back to 1897. Grover Cleveland signed it as an official congressional

...