Did you know that you can build a six-figure, multi-six-figure, seven-figure business, and more

without an email list? Did you know that you can build an enduring business that serves just

five to 20 clients a year? Today we are posing the question, do you need an email list? If you provide

done for you services, then the answer is no. We teach our clients instead how to build a business

based on relationship marketing. It is fun and aligns with how most women operate

in the world naturally by building relationships and helping others. However, if you want to build

a business based on selling courses or a membership or even a group program, then my friend,

you don't just need an email list.

You need a big email list. And you also need to continually do visibility activities,

marketing and likely advertising to continue to grow your list. I want to share a secret that very few people will tell you,

especially those people who have podcasts and programs about online marketing and

passive income. By the way, I have passive income in quotes because there really is no

passive income unless you're investing. Building a business based on courses or membership sites requires you to have a very large audience

to grow to six figures or multi six figures in revenue.

Once you have that audience in place, statistically only one to three percent of people will ever work with you.

So if you have a list of, say, 100 people, maybe one to three people will buy from you.

If you have a list of a thousand, maybe 10 to 30 people will buy from you.

When you launch that offer again, you need more people to make that

same offer to. And the cycle continues. The largest online gurus teaching these strategies

started their businesses six to 12 years ago and built their audiences through Facebook ads

when the cost to do that was minuscule,

from say a few cents to a few dollars.

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