getting creative and just being totally relentless in this idea of getting customers initially.

And through that process, you'll get your first base of customers and you'll acquire the skills

that you can then leverage, teach other people, hire, grow, and scale of business.

What up, guys? I want to share with you a story about Russ, who is one of my favorite,

not one of, probably my favorite musician right now. I mean, he's amazing singer, songwriter, rapper, all around musician and just like a cool ass dude. And we're actually

good friends. No, I'm just kidding. He actually, I've actually never met him, but he does live in

Atlanta, and he plays basketball with a good friend of mine. And we have a lakehouse in Atlanta,

so I have this feeling that like, I'm going to find a way to meet him eventually. But all to say, I was listening to an interview with him where he was sharing kind of his come-up

story. This was on an interview with Steveo, actually, from Jackass. And he was talking about how

when he first got started, he was in college, his freshman year, really wanted to pursue music

full-time. So he made a contract with his mom or deal with her with her to say,

hey, listen, I'm going to pursue this for a year. If it doesn't work out within one year,

meaning I'm not making money at it, I'll go back to school. And so during this time,

over the first six months, he filmed like seven mixtapes or recorded like seven mixtapes and

put them all out for free, just carpet bombing, you know, SoundCloud and Twitter and all these places.

And he knew he needed to film like a music video to try to, you know, just get more reach or whatever.

So he sold some weed to save up enough money to film the video.

And then once he had the video, he found a contact at MTV named Rob Markman.

And he started sending him Twitter messages and emails constantly. Like literally he would just like carpet bomb him. Um, and eventually this actually ended up working. So he found the guys,

or he would like send him hundreds and hundreds of emails like and then just Twitter messages

just constantly carpet bombing. He's like every day, that's all I did. I would just send email, send Twitter messages, send email, send Twitter messages just constantly carpet bombing he's like every day that's all I did I would

just send email send Twitter messages send email send Twitter messages and eventually the guy saw the link

...