I think the easiest mistake to make at this stage is hiring the wrong person and then unfortunately not managing them well to develop.

Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag.

Today is our third episode in the first hire series where we talk about making

first hires in marketing, finance, sales, and operations. So far, we've covered sales and

operations, so be sure to check out those episodes. And today's subject is hiring for marketing.

When is it time to hire a full-time marketing person? When and how do you hire a

marketing agency? What functions should a first marketing hire cover? Here to help us answer these

questions is Vanessa Ting, owner of CPG growth partners, where she provides fractional, CMO support,

and general management services. Listen in as Vanessa covers the different

considerations and possible paths for a first marketing hire, how to think about hiring for

or outsourcing social media and content creation, a framework for building a marketing team,

the importance of agency and vendor management skills, how to prepare for your first

marketing hire and common pitfalls, and more.

Hi, Vanessa, welcome to the show today. How are you? Hey, Jesse, I'm great. Thanks for having me.

Yeah, I am so excited to have you here. And I would love if you could

start us off by just telling us a little bit about yourself and about CPG growth partners.

Sure, sure. I would be happy to. So yeah, a little bit about myself. I'm Vanessa Ting. And I have been

in the marketing, CPG and retail world for all of my

careers. So that's like 20 plus years. But I started out as a market researcher and brand

marketer at Neutrigina. And then after business school, was actually a buyer at Target for a bit.

So I got a real great first look at what happens in retail and what it takes to be successful

there. And when I left Target and returned to Los Angeles, where I am originally from,

...