#51 Pure Gold Series: Ask Seth Goldman Anything! Plus the Announcement of Just Ice Tea

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 6 July 2022

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today is Part 6 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. This episode's questions came from you because for the first time ever, we had listeners call and write in questions for Seth! Also, last time we talked to Seth, Coca-Cola had just announced their decision to discontinue Honest Tea, and since then, Seth and team at Eat the Change have decided to launch the Just Ice Tea line, so we get the early details straight from the source. In case this is your first episode with Seth, you may know him as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth answers all your tough questions around scaling without compromising values, his most challenging low points, influencer marketing, fundraising, recessions, and more.

Transcript

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0:00.0	I mean, I've heard, oh, the weather was bad that year, or, oh, you know, it was a tough economic time.
0:08.6	It's like, well, whatever it is, it is.
0:10.0	Suck it up, you're an entrepreneur.
0:11.3	Like, your whole job is to basically adapt to changing circumstances.
0:15.2	Welcome to the Startup CPG podcast.
0:17.2	I'm your host, Jesse Freytag.
0:19.2	Today is part six of our podcast series with Seth Goldman,
0:22.7	Startup CPG's Entrepreneur in Residence, who has been joining us once a month to talk hot topics
0:27.8	in CPG. This episode's questions came from you because for the first time ever, we have listeners
0:33.9	call and write in questions for Seth. Also, last time we talked to Seth, Coca-Cola had just announced their decision to discontinue
0:41.3	Honest Tea.
0:42.5	And since then, Seth and Team at Eat the Change have decided to launch the Just Ice Tea line,
0:48.2	so we get the early details straight from the source.
0:51.1	In case this is your first episode with Seth, you may know him as the co-founder of Honest
0:55.5	Tea, and author of Mission in a Bottle.
0:58.1	And Seth is now the co-founder and CEO of Eat the Change, co-founder of Plant Burger, and
1:03.8	chair of the board for Beyond Meat.
1:05.8	Listen in as Seth answers all your tough questions around scaling without compromising values, his most challenging
1:11.7	low points, influencer marketing, fundraising, recessions, and more.
1:20.0	Hi, Seth. Welcome back to the show. Always good to have you here. How are you today?
1:25.5	I'm good, Jesse. Good to be with you again. Lots of things
1:28.5	happening out here. Yes. Yeah. Since we last chatted, our episode was hot off the press of the news
	...

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