#52: David Horsager—The 8 Pillars of Trust that Will Make or Break Your Business
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 10 July 2017
⏱️ 43 minutes
🧾️ Download transcript
Summary
Why does trust matter so much in business?
In this episode of the Building a StoryBrand podcast, we're going to show you how to build trust in your company. Donald Miller interviews David Horsager, leadership speaker and author of The Trust Edge. David tells us that loss of trust costs us a lot, bringing skepticism, frustration, low productivity, lost sales, and turnover into our business.
Trust affects a leader's impact and the company's bottom line more than any other single thing. The good news is you can earn trust over time by building and maintaining these eight key pillars. Listen to this episode, learn how to form a trusting relationship with your team and your customers, and watch your bottom line increase.
http://buildingastorybrand.com/52
Transcript
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| 0:00.0 | Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose noise is the enemy and creating a |
| 0:15.0 | clear message is the best way to grow your business. I'm your host Donald Miller |
| 0:19.3 | I'm joined by my co-host JJ Peterson. Hi JJ. I. J. Today we're talking about Trust. Yes. And I interviewed |
| 0:26.3 | David Horsogger. Actually, we talked in Phoenix, Arizona. He sat down with us. |
| 0:30.0 | He wrote a book called Trust Edge. and he's got me fairly convinced. |
| 0:34.4 | I'm just starting to think about this because he got anything about it. |
| 0:36.8 | That earning people's trust is the best way to get ahead in life. |
| 0:40.3 | Yeah, I mean, well he even argues that it's the best way to build a brand in business. |
| 0:44.8 | Yeah, yeah, like people have to trust your brand and... |
| 0:46.8 | It's the thing that will lose you the most money in business. |
| 0:49.2 | It's really interesting to me because I actually pressed back during the interview like I said hey |
| 0:54.7 | Trump isn't necessarily the most trustworthy guy but he got to be president right and he |
| 0:58.6 | actually kind of goes into it a little bit it's really interesting but he's |
| 1:01.6 | getting me convinced that we think about integrity, we think about work ethic, we think about honesty, but all of those things really come down to can I or can I not trust this person? |
| 1:13.0 | Yeah, I have said multiple times when I'm looking for new jobs or kind of looking for transition |
| 1:18.0 | that there are two things that are really kind of my baseline when I'm looking at a company is can I |
| 1:23.9 | trust the people there and do I believe in the mission and if those two things are |
| 1:28.0 | true if I can trust them and I can believe in the mission I'll sweep floors like |
| 1:31.9 | I'll figure out a way to kind of grow like when I came here right now like I get compensated well but when we came when I started |
| 1:40.2 | we did not compensate you and you actually couldn't afford to compensate me anything like when I came on staff |
| 1:46.6 | We gave you we gave you 24,000 yes |
| 1:49.8 | Anything good-bye that's serious Taco Bellman well, but what I'm saying is, you were like, we actually don't have a position for you, but we trust |
... |
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