She's been raised to trust no one.

And to remember my daughter, trust no one.

She's been trained in the art of deadly.

Ah, you're straggling my neck to death!

But nothing is more dangerous than a double agent's midlife crisis.

I never wanted to kill for a living. I only wanted to open a bakery.

The spy who wanted to be a baker.

You see blood on my hands. I see raspberry filling.

I want to break bread, not bones. I want to choke icing bags onto cakes.

Then Svetlana read a book called

building a story brand that helped her clarify her message so customers would

listen. This book has set me free. Anybody can grow business using these amazing techniques. And now she owns the finest

bakery in Varavestock. Another parology please? You love them, don't you? Because they are the best.

They're good. I wouldn't necessarily call them the best.

What great thing will happen to you after reading,

building a story brand, Available October 10th.

Next customer, please.

Welcome to the Building a Story Brand podcast where we believe if you confuse

you'll lose. Noise is the enemy and creating a clear message is the best way to

grow your business. I'm your host Donald Miller.

I'm joined by my co-host,

J.J. Hi, J.J.

...