52. Brian Chase — Aligning Passion and Purpose

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Management, Business, Marketing, Entrepreneurship

5.0 • 540 Ratings

🗓️ 6 April 2021

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

"You're driving to court. You've got your music on. You're ready to go kick butt. But you're also scared. You've just got this mix of emotions, and then when the trial starts, you're just in there to crush it. To go through all of that is so much fun because you're facing your fears." - Brian Chase Why does attorney Brian Chase say he’s never going to retire? How did he gain notoriety in the world of auto defects as the crazy guy willing to try tough cases? Why does doing the right thing sometimes mean taking on the small cases? How does Brian set and smash goals time and time again? Brian Chase: From the Beaches of California to the Highest Courts in the Country Brian Chase is the senior partner and a trial lawyer at Bisnar Chase Personal Injury Attorneys in Newport Beach, California. For over 40 years, Brian has been the senior litigator and lead trial attorney on countless catastrophic injury and auto defect cases. But Brian wasn't always the suited, briefcase-wielding top-1% trial lawyer he is today. In fact, while at school, Brian was more into catching waves and the California sunshine until a college project unearthed his passion for research and case building. In this episode, Brian tells about his journey from the beach to the courtroom and how he found his calling as a PI attorney. Marketing Trendsetter Sometimes it can take years for new types of media to be recognized as effective and worthwhile marketing tools. Those that are quick to embrace them are often seen as fools before they're recognized as geniuses — and Brian was no exception. He was skeptical when his partner came to him with the idea of making a website for their firm over 20 years ago. Brian tells us how he came to embrace his website (bestattorney.com) and how he became a trailblazer in new marketing techniques. He also tells us how he coped with the naysayers criticizing his marketing methods, and he explains why you shouldn't be afraid of being ahead of the curve. Hiring Fast and Firing Faster It can take a long time to develop a good employee into a great one, and most of the time, the investment is more than worth it. But turning a mediocre employee into a great one is nearly impossible, which is why it's almost always in everyone's best interests to let people go if they aren't making the grade. Brian tells us the valuable staffing lessons he's learned over the years and explains why substandard hiring could be hindering your firm's success. We also discuss what you need to look out for in a great team player and why you need to "hire fast and fire faster." Key takeaways: Set goals, but never settle for them. The only way to elevate yourself and your business is to always be striving for bigger and better things. Success isn't measured in revenue. It's a combination of happiness and fulfillment in both your personal and professional life. Right some wrongs because as attorneys, you have the power to make enormous positive impacts. From time to time, take on the cases that might not be financially rewarding, but that align with your values. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Brian Chase LinkedIn Bisnar Chase Personal Injury Attorneys

Transcript

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0:00.0	You're driving to court, you got your music on, you're ready to go kick butt, but you're also scared.
0:06.6	I mean, you've just got this mix of emotions. And then when the trial starts, obviously, you're just in there to crush it.
0:12.0	And to go through all of that is so much fun.
0:14.6	That's Brian Chase, renowned trial attorney and managing partner at Businesser Chase.
0:19.4	And you're going to offer me that 200 grand. And I'm going to politely say, F you.. And you're going to offer me that 200 grand,
0:21.6	and I'm going to politely say F you. And then you're going to offer me 250, and I'm going to say F you.
0:27.1	Then you're going to offer me more. And at some point, you'll stop. And I'm going to say no.
0:35.3	I'm Michael Mogul, founder and CEO of Crisp Video, the nation's number one law firm growth
0:40.1	company. I've built my business through practice, not theory. Crisp started with just $500 to my name
0:45.4	and has grown to over eight figures in revenue over the last few years, earning a spot on the Inc. 500 list of the fastest growing private companies in America.
0:52.9	Our approach has been to take everything
0:54.7	we've learned about generating massive growth within our own organization and help the country's
0:58.7	most ambitious and committed law firm owners do the same for theirs. In each episode of this podcast,
1:03.6	I sit down with innovative market leaders from the legal industry and beyond to learn from those
1:08.1	who thrive in the face of adversity, challenge the status quo, and define what it means to be a true game changer. I sat down with Brian Chase to discuss his approach for securing hundreds of millions of dollars in verdicts, how to build a firm culture that attracts and rewards eight players, and why it's important to run your practice like a business if you intend to grow and scale. When I was in law school, they told me, no, we're a
1:27.7	profession. We're not a business. Bullshit. We're a business. And if you don't run it like a
1:31.9	business, you're going to fail. That's coming up on the Game Changing Attorney Podcast.
1:41.8	Brian Chase is one of the most successful and highest regarded trial attorneys in the nation.
1:46.4	He serves as the managing partner at Business Chase, an acclaimed personal injury firm in Southern California,
1:51.6	and regularly speaks on elite trial strategies for plaintiff's attorneys.
1:55.3	I began our conversation by asking Brian about his decision to become a lawyer in the first place.
2:00.0	When I was a kid growing up, I was a long hair surfer out here in Southern California. I actually surfed in pro-end contests. I was never a suit and tie guy. So people that knew me in high school are shocked. I'm a lawyer. People that know me as a lawyer or shock, they used to be this long-haired surfer guy. But I didn't grow up wanting to be an attorney. nothing even was on my radar. And I was in college and I had a class.
	...

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