Online shopping just changed forever. And it was only a matter of time, but ChadGPT just announced

their instant checkout feature. This means that you can now buy products directly inside Chat

GPT without ever leaving the app. There's no websites, no cart, no checkout pages, just a conversation

that ends with the sale. Today I'm going to break down what this means for e-commerce brands and why this could be

the biggest platform shift since Amazon launched Prime.

Welcome back to Built by Business.

I'm Andy Isam, and on this show, we talk about all things

Amazon, e-commerce, and building real brands in the middle of what seems like constant change.

OpenAI just launched shopping inside chat GPT through instant checkout and something called the

agentic commerce protocol. This is no longer future theory.

This is live.

And if you sell online, this will impact you sooner than you think.

Last week, our friends over at Marketplace Pulse released some interesting data relating ChatGPT to Amazon.

According to their research, there are 700 million weekly active

users on chat GPT, generating an estimated 75.6 million product-related conversations per week,

which means chat GPT is now an e-commerce marketplace with nearly 4 billion annual product queries, which inevitably

turns them into a billion dollar GMV almost overnight, which is roughly half of Etsy's

global marketplace value.

OpenAI research shows that 2.1% of chat GPT conversations involve purchasable products. And again, if we just calculate

some hypothetical numbers here, with 18 billion messages sent weekly, this translates to about

75.6 million weekly shopping conversations, or like I said, roughly four billion annual product queries and if that

two percent of conversations result in purchases of products with let's say an average order value of

...