Many of the women I work with are great, in fact, brilliant at doing lots of things for lots of

different types of clients. I often have clients who do both corporate consulting and one-on-one

coaching. Other times, I have clients who offer a done-for-you service, but are also

selling a DIY or do-it-yourself course or membership program. Usually these clients have

completely confused their personal network, so it is difficult for others to refer them for their services.

They're not quite sure exactly what kind of clients to send them. Also, we often see in either

of these scenarios that one part of the business is bringing in 80% or more of the revenue, but the majority of the

client's time and energy spent on visibility or content creation is going to the part of

the business that brings in 20%, 10% or 5% or less of the revenue.

I'm joined in this episode by our accountability coach

in our Six Figures Lab group coaching program, Elizabeth Cook.

Together, we make a case for simplifying who you are targeting.

Keep it simple, sister.

Before we dive in, may I welcome you to the Biz Chicks podcast, which has been a free

resource for women entrepreneurs since 2014.

I'm your host, Natalie Eckdal.

I'm a business strategist, former competitive swimmer, out-of-the-box thinker, author, speaker,

mama, caregiver, MBA, and CEO of BizChicks Inc. My passion is helping women's service entrepreneurs

grow and scale their businesses to first six figures in revenue and then six figures in profit.

We help you do this so that you can build wealth, have a greater impact, and create more time for

your VIPs. My VIPs are my husband Mark, our three kids ages six to 19, and our two sibling

Bengal cats.

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