#514 Achieving Longevity as a Personal Trainer & Lifter w/ Andrew Coates

Joe DeFranco's Industrial Strength Show

Joe DeFranco

Fitness, Muscle, Health, Sports, Health & Fitness, Lifting, Bodybuilding, Strength

4.8 • 1.4K Ratings

🗓️ 13 March 2025

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week Andrew Coates makes his Industrial Strength Show debut and he does not disappoint! Andrew is a personal trainer and online coach based in Edmonton, Canada. He's also the host of the Lift Free and Diet Hard podcast, a prolific writer and a highly-sought-after public speaker. On today's show you'll hear Andrew & Joe discuss a number of different topics. Highlights include: What does Andrew attribute his longevity in the industry to?; Creating relatable content vs "chasing virality"; Advice to trainers who get asked the same questions all the time; Why your content doesn't always have to be "original"; Andrew's onboarding process for new (online) clients; The best coaches do these 3 things really well; Beating the "scarcity" mindset [The value of industry relationships]; The TRUE competition trainers face each day [SPOILER: It's NOT from other trainers]; Why do so many people get hurt working out...And Much MORE! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

Transcript

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0:00.0	Hey guys, welcome to episode number 514 of the Industrial Strength Show.
0:04.3	Before we get into today's amazing show, I do have two announcements for you all.
0:12.0	Number one, I'm very excited to inform you that we are hosting the first CPPS Level 1 in-person practical of the year on May 17th at Game Changer Gym in Springfield, New Jersey.
0:31.7	Now, I just want to take a second to clarify how our CPPS course works because we did make some changes post COVID.
0:41.8	And I don't want to just assume everyone understands how it works.
0:47.3	So when you invest in the CPPS course, you will gain full access to the course.
0:58.4	Everything you need to know and do is now online.
1:02.7	You do not have to attend any of the in-person practicals in order to become certified.
1:10.8	It is a full online course.
1:14.7	Now, with that being said, we do offer these one-day in-person practicals at no additional
1:22.8	charge to you.
1:24.6	And again, they're not mandatory, but we do highly recommend you attend if you can
1:30.4	because at these in-person practicals, what we do is we remove the lectures, right? We trust that you
1:39.4	will watch the lectures on your own, at your own time and speed.
1:44.5	And then when you attend the in-person practicals, we really focus on the practical
1:50.7	application, the practical aspects of the course.
1:55.5	Basically all the on the floor stuff, right?
1:58.5	You hear me talk about all the time.
2:00.7	Experience is the number one teacher, right? You hear me talk about all the time. Experience is the number one
2:02.4	teacher, right? Well, during these one day practicals, we add some hours of real world experience
2:10.1	to your resume. You'll be putting new clients through assessments, teaching different exercises,
2:17.2	working on different, you know, experimenting
	...

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