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Bourbon Pursuit

513 - Buying Barrels and Waiting with Amine Karaoud of Old Louisville Whiskey Company

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 8 May 2025

⏱️ 57 minutes

🧾️ Download transcript

Summary

In this episode, we sit down with Amine Karaoud, the founder behind Old Louisville Whiskey Company. Amine's path is unorthodox, transitioning from a safe career in engineering to living a life behind the counter of a struggling liquor store in Old Louisville. At that store, he learned about the business and how to navigate the three tier system. He also had some foresight where he took profits from the store and started buying barrels at MGP years ago but he didn't know what to do with them. Fast forward a few years, he's got a healthy stock of double digit aged barrels and an idea of creating a new brand. His past life with the retail ingrained a sense of hospitality which is one of the reasons why he has fostered a community that grabs up all his releases. Show Notes: What inspired your move from engineering to the whiskey industry? How did you revitalize the liquor store you took over? What obstacles did you encounter while launching your whiskey brand? Can you elaborate on your barrel sourcing strategy? Why did you choose to build your own distillery instead of using co-packers? What role does community engagement play in your business? Insights into your blending process and the importance of mash bills. How has your retail experience influenced your whiskey offerings? Any tips for budding distillers or liquor store owners? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

One guy was like, so what is old Louisville and, you know, in accordance to Lonesburg, Indiana?

0:06.2

I'm like, get out of here.

0:08.6

Across the river.

0:09.8

Yeah.

0:31.6

This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews, with people making the bourbon whiskey industry happen.

0:33.4

And I'm one of your hosts, Kenny Coleman.

0:37.0

In this episode, we sit down with Amin Karud.

0:44.8

He's the founder behind Old Louisville Whiskey Company, where you've probably seen a lot of his bottles start popping up and pretty velvet bags all over the place. And Amin's path is a bit unorthodox.

0:46.8

He transitioned from a safe career in engineering to living a life behind the counter of a liquor store in the Old Louisville neighborhood.

0:53.3

And at that store,

0:54.4

he learned a lot about the business and how to navigate the three-tier system. He also had some

0:59.0

foresight, where he took his profits from the store, and he started buying barrels at MGP years ago,

1:04.1

but he just didn't know what to do with them. Fast forward, well, he's now got a healthy stock

1:09.2

of double-digit age barrels and an idea of creating a new brand.

1:13.3

His past life with the retail ingrained a sense of hospitality, which is one of the reasons why his fostered a community that grabs up every single release.

1:21.9

With that, enjoy this week's episode.

1:23.9

And now here's Fred Minnick with Above the Char.

1:26.9

I'm Fred Minnick, and this is Above the Char.

1:32.1

This week's idea comes from Jason Simone, who asked me on Patreon, what the hell is light

1:38.0

whiskey? Well, Jason, it's a great question, and I'm glad you asked it because it brings a bit of a chuckle to me.

1:46.5

First, I'm going to give you the actual federal definition of it.

1:50.6

So this is the federal definition on the TTB class and type of definitions for whiskey.

...

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