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The Mark Divine Show

512. Your Digital Brand is Broken: Logan Forsyth on Online Efficiency

The Mark Divine Show

Mark Divine

Fitness, Sealfit, Business, Leadership, Health & Fitness, Navyseals, Kokoroyoga, Alternative Health, Unbeatablemind, Politics, Entrepreneur, Health, Military, Yoga

4.81.7K Ratings

🗓️ 15 April 2025

⏱️ 57 minutes

🧾️ Download transcript

Summary

 

The world of digital entrepreneurship and social media marketing is fast paced and growing more than ever. Today, on The Unbeatable Mind, Mark Divine is talking to digital marketing powerhouse, Logan Forsyth! At only 27 years old, Logan has grown his company, Media Scaling, to over 100 employees in just two years! 

 

Logan shares his journey from starting in the industry as a high school student, to the incredible position he finds himself in today. He and Mark explore the essence of leadership in the modern world, discussing how important it is to set one’s ego aside and foster an environment of open feedback. 

 

Whilst digging into how the media landscape has shifted, Logan touches on how making short form video content has become an invaluable tool in reaching audiences. Lastly, he tells Mark on how he believes his obsessiveness to be a superpower that fuels his pursuit of excellence is such a cutthroat industry. Logan’s insights will not only help those interested in the fascinating world of digital marketing, but will provide a sneak peek into the future of the ever-evolving digital world! 

 

Key Takeaways: 

  • Harnessing AI For Growth: Listen to Logan explain how integrating tools like ChatGPT into business strategy can offer an edge in efficiency and innovation. 

  • Earning Leadership: Learn how setting one’s ego aside, building trust through genuine personal connections, and fostering an environment of constant feedback and improvement is what makes a true leader. 

  • Remote Work Dynamics: Recognize how maintaining accountability and fostering a culture in which team members are passionate about their work is essential for success. 

  • Sub-Account Strategy: Discover how Logan’s fascinating strategy of creating multiple sub-accounts on various platforms for wider content distribution has been invaluable in the continued success of Media Scaling.

 

Logan Forsyth and his company Media Scaling have cracked the code to scaling personal & consumer brands on social media. In the last two years, Media Scaling has generated over 5 billion organic views and built 24 million+ followers/subscribers for top personal brands and consumer brands. They’ve also won multiple national and global social media awards for our work.

 

Media Scaling engineers viral growth and turns personal brands & consumer brands into dominant market leaders by leveraging Sub-Accounts™ at scale. They help founders, CEOs, and consumer-facing companies doing $5M–$100M+ unlock millions in new revenue, brand equity, and audience reach with a repeatable system that makes them unavoidable in their niche.

 

Most agencies post and pray. Logan and Media Scaling architect a system that ensures your brand grows, converts, and scales consistently. Logan and Media Scaling are not here to make content that just “looks good.” Their mission is  to build empires, and the brands they work with own the attention in their industry.

 

Logan’s Links: 

Website: https://mediascaling.com/ 

LinkedIn: https://www.linkedin.com/in/loganforsyth/?utm_source=hoobe&utm_medium=social  

Instagram:https://www.instagram.com/loganforsyth?utm_source=hoobe&utm_medium=social 

Youtube: https://www.youtube.com/channel/UCEZf7opUqHNKuVrMI5RURWA

 

Sponsors and Promotions:

 

Cremo:

Head to Target or Target.com to find Cremo’s new line of antiperspirants and deodorants in the Italian Bergamont and Palo Santo scents. Once again, that’s Target or Target.com.

 

Qualia:

Want to feel in your prime WAY longer than you ever thought possible? Try Qualia Senolytic up to 50% off right now at qualialife.com/divine15 with code DIVINE15 at checkout for an extra 15% off.

 

Transcript

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0:00.0

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0:04.8

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0:12.4

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0:17.4

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0:22.8

entrepreneurs like you. Sign up for your $1 a month trial at Shopify.com slash setup.

0:43.7

Hi, this is Mark Devine and I am the host of the Mark Devine show, which you're listening to right now.

0:44.3

Thanks for being here.

0:45.4

Super stoked to have you.

0:54.6

On this show, I love to dive into topics that are of interest to me, and hopefully you cover everything from neuroscience and peak performance and mental toughness and special operations and cool stuff like that and sometimes even dive into leadership

1:00.7

and scaling businesses like I am today with my guest, Logan Forsyth, who is founder and co-CEO

1:07.7

of media scaling. Logan's renowned for his expertise in scaling digital marketing campaigns.

1:14.1

They've achieved milestones such as generating over, check this out,

1:17.5

five billion views and amassing 24 million followers for their clients just within two years.

1:25.1

He's got a strong background, obviously, in digital marketing,

1:27.5

and he's known for innovative approaches,

1:29.6

focusing on consumer behavior and near and dear to my heart,

1:33.8

positively impacting the world.

1:35.4

Super stoked to have you here today, Logan.

1:38.0

Thanks for joining me.

1:41.8

Logan, welcome to the Mark to Mind Show.

1:46.4

Thanks for having me on. It's an absolute pleasure to be here.

1:49.0

Thanks for being here, man. Yeah. On the way down from L.A.

...

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