I had the privilege of attending Amazon Accelerate for the second year in a row, and they dropped

some of the biggest seller updates we've seen in years.

From AI tools that launch products for you, to ending commingling, to finally fixing the frozen

attribute nightmare, Amazon Accelerate 2025 was packed.

Here's what you need to know and my takeaways from being there in person.

What's up guys? Welcome back to another episode of Built by Business with Andy Isam. I apologize

again. It's been a couple weeks since I've released an episode. It's been a very busy time again, as I had the privilege of attending Amazon Acceler in Seattle this past week from Monday through Thursday. I do have to give a big shout out to the Amazon Ads team for sponsoring my trip this year. As you guys may have seen on some of my recent content, I've been partnering with

Amazon, specifically the Amazon Ads team, on a lot of different social media content

projects lately. So it's an exciting time to be able to collaborate with them, help produce

content for them, a lot of which I'm going to share with you guys in today's episode.

So this year at Amazon Accelerate was quite a bit different than last year. Last year, I had a lot of fun. Shout out to my friends, Nick, Jake, and Taylor. Also another shout out to Nick and Taylor on their big wedding. They have an amazing brand on Amazon Citracy. Go check them out. But they've been friends, virtual friends, in person friends, I can say now for years as they invited me to go to

Amazon Accelerate with them last year. So again, that was a lot of fun. But I would say last year,

I attended Amazon Accelerate mostly for me. I was networking with a lot of people at the different

booths on the main floor. I was attending sessions and classes versus this year, I was there

to do work. I was there to get a job done, right? I was

there sponsored by Amazon to create a lot of content. So it was a little bit of a different vibe.

But again, I was able to connect with a lot of other awesome content creators in the Amazon space,

spent a lot of time together, made new friendships. So again, it was a lot of fun, very similar to my recent

trip to New York City. But of course, this time at Amazon's biggest conference of the year,

Amazon Accelerate. One of the main content pieces that I produced, along with some of the other

creators at Amazon Accelerate this year, was in the Amazon Ads Creator Studio where we hosted

some in-person podcast interviews for the attendees.

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