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Creating Confidence with Heather Monahan

#51: Phillip Stutts: How To Seize The Marketing Moment For Your Business

Creating Confidence with Heather Monahan

Heather Monahan

Entrepreneurship, Education, Business, Self-improvement

4.81.1K Ratings

🗓️ 21 April 2020

⏱️ 81 minutes

🧾️ Download transcript

Summary

“How can I adjust for the better, how can I change my business, how can I evolve and how can I move my business on online?” If you have a business or a brand, these are the questions Phillp Stutts teaches us we should be asking. Furthermore, he will guide us through a marketing plan that is designed for you to seize the moment based on the data he compounded from in depth research and one large distinction he makes is our values have changed to these principles: Do you show safety/are you offering safety for me, is this something that is going to help me/help others, and do I trust you? About the Guest: Phillip Stutts comes from the cutthroat world of political marketing. Among his victories, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to 1,273 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns, and even three U.S. Presidential victories. Phillip plays the game of political marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win or die mentality. He is lauded as a “marketing genius” by FOX BUSINESS, “the political guru” by ESPN, and “The Michael Jordan of Political Marketing…” by Mike Dillard. More From Phillip Stutts: Get the Covid-19 Consumer Research Data mentioned in the episode at www.winbigmedia.com Phillip Stutt also surveyed 5,000 consumers and then matched it up against their database that houses billions of data points on 200+ million American consumers. The summary and results are found in this article “3 Data-Backed Messages Converting Customers in the Coronavirus Economy” Also visit Go Big Media& www.phillipstutts.com Buy his book Fire Them Now: The 7 Lies Digital Marketers Sell…And the Truth about Political Strategies that Help Businesses Win Finding Phillip Stutts: Twitter& Instagram: @phillipstutts To inquire about the May coaching program opportunity email me here: [email protected] Review this podcast on Apple Podcast using this LINK and when you DM me the screen shot, I buy you my $299 video course as a thank you! My book Confidence Creator is available now! get it right HERE If you are looking for more tips you can download my free E-book at my website and thank you! https://heathermonahan.com *If you'd like to ask a question and be featured during the wrap up segment of Creating Confidence, contact Heather Monahan directly through her website and don’t forget to subscribe to the mailing list so you don’t skip a beat to all things Confidence Creating! See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Come on this journey with me. Each week when you join me, we are going to chase down our goals,

0:05.6

overcome adversity and set you up for a better tomorrow.

0:08.9

That's in no seat. I'm ready for my close-up.

0:11.8

Hi and welcome back. I'm ready for my close-up. Hi and welcome back.

0:13.6

I'm so excited you're here with me today.

0:16.0

This is a major episode.

0:18.4

I'm gonna drop some major value on you.

0:20.7

So get ready.

0:21.7

Okay, so we're knee-deep in the pandemic and I'm sure just like you, I have days that are really good and days that are not so great.

0:31.0

H, understatement. So I... so I through all of this I've been thinking how can I adjust my business how

0:38.8

can I change for the better how can I? How can I move everything online? What is

0:44.4

business going to look like one year from now? Six months from now, two years from

0:48.7

now? My guest today is going to answer a lot of those questions for you, so I'm

0:52.3

super excited about that.

0:53.8

Actually what I ended up doing was I ended up investing in me and in my business and I

0:58.9

hired my guest today to help him do a deep dive analysis on my business, on my

1:05.0

audience, and on patterns and what's happening out in our world since the

1:11.2

coronavirus has hit. As you know it has completely changed our

1:15.7

lives and it will continue to. This isn't a one and done gone situation where

1:21.5

in 30 days we open back up and everything goes back to normal.

1:25.6

There never will be a normal, there will be a new normal.

1:29.2

And we're not all clear on exactly what that looks like yet, but there is some really

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