509. The ADHD Advantage: How Neurodivergent Entrepreneurs Outperform with Tyler Elstrom

The ONE Thing

NOVA Media

Entrepreneurship, Business, Careers

4.6 • 1.1K Ratings

🗓️ 9 June 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’ve ever struggled to get started, finish what you begin, or felt like your brain just doesn’t operate like everyone else’s—you’re not alone. Jay sits down with ADHD coach and entrepreneur Tyler Elstrom to unpack what’s really going on in the ADHD brain, from dopamine regulation to executive function to emotional overwhelm. Tyler introduces the “INCUP” framework—five triggers that can help neurodivergent people enter flow, stay productive, and feel fulfilled: Interesting, New, Challenging, Urgent, and Passionate. When these five levers are present, the ADHD brain actually produces more dopamine than a neurotypical brain—and that’s where the superpower lies. This episode is packed with practical strategies for tapping into motivation without relying on shame or stress. Tyler and Jay talk about everything from time blindness to body doubling to why a $7 coffee might just be the best investment you can make in your focus. Whether you have ADHD or love someone who does, this episode is a compassionate, empowering deep dive into a better way of working. Challenge of the Week: When you fall short—miss a deadline, forget something, or show up late—say “Oops” and move on. Practice offering yourself grace instead of shame. This one small habit can completely change your relationship with productivity and self-worth. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why ADHD brains don’t respond to rewards the same way—and how to work around it The five productivity triggers that flood the ADHD brain with dopamine Why harshness and shame are counterproductive (and what to do instead) Links & Tools from This Episode: Tyler Elstrom’s website: ADHDTyler.com Follow Tyler on Instagram: @tylerelstrom_ Read Flow by Mihaly Csikszentmihalyi Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Transcript

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0:00.0	So this week, we're tackling ADHD and the one thing. How do we achieve kind of our optimal
0:05.6	approach to productivity if we have ADHD? And our guest this week is my friend Tyler Elstrom.
0:11.8	Gary and I like to look around the world, and we know that there are lots of people who are
0:15.3	students of their game and a few that are students of the game. And Tyler is the latter.
0:20.7	Besides his 10,000 hours of coaching people, many of whom were trying to struggle through their challenges with ADHD to get to their superpowers with ADHD.
0:30.1	He's also deeply studied because he also has it and other diagnoses that you'll hear him share.
0:35.6	So he is a student of the game of productivity,
0:38.6	especially around the idea of ADHD and business performance. So it's a very
0:44.1	illustrative episode where we go in deep, we talk about the nature of ADHD, what's
0:49.2	actually happening in our brains, what's happening in our emotions? Like, did you know that by age eight, a child with
0:55.2	ADHD will have heard 20,000 more negative message than the average child? It's really kind
1:00.8	of crazy what's going on. I've got lots of them in my family. I'm probably one myself.
1:06.3	And Tyler and I explore five different strategies that you can take to kind of live the one thing at a high level,
1:13.9	but harness your ADHD rather than fight it.
1:17.6	I'm Jay Papazan, and this is the One Thing, your weekly guide to the simple steps that lead to extraordinary results.
1:38.7	Tyler, I'm so excited to finally get you on the One Thing podcast.
1:43.6	Thank you so much for using your platform for this and your support and enthusiasm.
1:45.5	And yeah, this is going to be an awesome, awesome podcast. I've shared with you. I've got a whole family full of people in the ADHD
1:51.6	community. We work in an industry that appears to be chock full of them as well. And I just think
1:56.4	entrepreneurs in general, we have maybe a disproportionate population of people attracted to entrepreneurialism
2:02.8	that get the benefit. I'm not going to say the handicap or anything. We taught a class called the
2:07.7	ADHD advantage, and I do believe it's advantage if we can learn how to harness it. And that's one of
	...

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