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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

501. Here’s Exactly What To Post If You Need Clients FAST

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6667 Ratings

🗓️ 11 January 2024

⏱️ 15 minutes

🧾️ Download transcript

Summary

Want your content to convert followers into clients lightning fast? On today's episode, I'll breakdown what has helped thousands of IFCA clients along with our social media pages, what converts the best, types of posts, why you should be posting everyday if you're a beginner, and more!

 

Time Stamps:

 

(0:06) Posting Content to Gain Clients

(1:15) Taking More Followers Into Clients

(1:58) After a Year, 3-5 a Week

(2:15) 3 Types of Posts

(3:30) Creating Content Around Problems of Your Ideal Clients

(5:38) Indirect Offer

(7:02) Indirect Offer Example

(9:24) Direct Offer

(10:20) Direct Offer Example

(11:41) Conversation Starter Posts

(13:41) Our Goal With Our Podcast

----------

Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

 

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The  5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

Click on a timestamp to play from that location

0:00.0

What we're going to do is focus on three types of posts.

0:02.7

All right, then we're going to cycle between these in order to convert followers into clients.

0:06.7

And the balance between these posts is going to vary depending on your goal.

0:10.8

Again, and the three types of posts we have are number one, value posts.

0:14.4

Number two, indirect offers.

0:16.9

And number three, direct offers.

0:20.2

Yo, what up guys? Jordan here Today, we're going to break down.

0:22.7

If you want to get more clients, how often should you post on social media? And I'm also going to

0:26.7

break down what should your posting structure kind of look like? Like, what types of posts

0:30.5

should you be focused on in order to take, you know, followers from your social media and turn

0:34.9

them into clients. And so to break this down, step one, we have to

0:38.0

really identify what our goal is because that's going to impact how often we're posting,

0:42.1

what types of content that we are posting. And so is your goal to, let's say, get more followers,

0:46.8

which would be a lead generation activity. If it is to get more followers, that's not necessarily

0:51.6

what I'm going to cover today. Because usually when you're more specific, you're posting to get followers to become clients, which is more what we call lead

0:58.5

nurture, that's not the type of content that's going to get a ton of reach. It's not going to be the

1:02.5

thing that goes viral. It's not going to be the thing that like, you know, pops off that you're

1:05.9

basing on engagement versus stuff that you're trying to turn into clients, you're worried much less about engagement, as much as you are conversations started, applications completed, right? And the reality is,

1:17.7

when you have this philosophy, a lot of times your engagement will go down, but your bank account

1:21.5

will go up. But you can't write that forever because eventually your bank account will stall

1:25.2

because you're not adding new followers, not generating leads. Okay, so there's a balance here. So let's say our goal is to

1:31.6

convert more followers into clients. Here's what you do. So if you're brand new, let's say

...

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