#501 - From Click to Cart: Finding & Fixing the Hidden Drop‑Offs in Your Amazon Funnel

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 5 August 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship, Andy Isom breaks down the silent killers in your Amazon funnel. You’re getting clicks, but shoppers aren’t buying - why? Learn the top four drop‑off points between product page visits and checkout, and the exact strategies to fix them without spending more on ads.

We’ll cover product page abandonment, variation confusion, price and shipping “shock,” and competitor poaching at checkout. Plus, discover how to use Amazon’s Unit Session Percentage, Brand Analytics, and Manage Your Experiments to pinpoint where your buyers are bouncing.

If you want to boost conversions without touching your PPC budget, this episode is your playbook.

Let us audit and see where your "Drop Offs" are: www.weavos.io

Transcript

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0:00.0	You've got shoppers clicking on your product every single day, but here's the thing.
0:04.3	Most of them never buy.
0:06.1	Somewhere between Click and Cart, they're disappearing.
0:09.0	And if you can figure out why, you can double your conversions without spending a dollar
0:13.6	more on ads.
0:19.5	Click isn't the finish line.
0:23.6	Amazon sellers often treat traffic like the end goal, but the unit session percentage
0:27.7	or essentially your conversion rate helps tell you the real story, which is how many of those
0:32.5	sessions turn into sales.
0:34.4	And if your conversion rate is under your category average, you're likely bleeding
0:39.0	opportunity. In this episode, I want to talk about four common drop-off points in the online
0:45.5	purchase funnel. Drop-off point number one, the product page abandonment. This is when someone
0:52.2	clicks onto your product page to see your product but
0:55.6	ends up for whatever reason clicking on a competitor's product or the back button and they
1:00.3	never end up buying yours. The likely causes of this is that you have a weak hero image
1:06.5	or you have a lack of good lifestyle images. Remember, customers trust their eyes more than they trust your words.
1:15.2	You can write the best, most extravagant bullet points in the world
1:19.0	selling the value and quality of your product.
1:22.1	But if your images do not convey the value of your product,
1:26.2	especially at the price point you have it listed for.
1:28.6	Buyers can't visualize using your product or justify paying the price you want them to pay.
1:34.3	Another common cause of product page abandonment is missing key info in the bullet points.
	...

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