High listeners, it's Reed. You're about to hear a special episode of Master's Scale called

Five Branding Touchstones to Make and Keep Your Brand Relevant.

Your brand is at the heart of your identity, your product, and your mission. It's the narrative

you weave throughout your scale journey. In order for this narrative to resonate with

your customers, it needs to be relevant to their lives. But people change over time as

well technology, society, and the competitive landscape. This is why brand relevance isn't

a nice to have. It's a need to have. It's how brand value is defined. A brand that is

no longer relevant isn't competitive and will rapidly descend into a security.

By thinking about your brand and dynamic terms, you'll be able to make it relevant and

keep it relevant. You'll actively drive the narrative around your company and product.

You'll keep your existing customers engaged while attracting new ones. You'll create

a foundation of purpose and pride for your team, and you'll give a clear signal to current

and future investors about your intended trajectory.

So in this special episode of Master's Scale, we're going to extract some of the key lessons

our guests have shared about keeping their brands relevant. By reflecting on these and

adapting them to your own situation, you'll be able to bolster your brand's relevance,

whether your organization is just starting out or has been around for a while. This is

five touchstones to make and keep your brand relevant.

You've got to have incredible talent at every position. There are fires burning when

you're going home. You can pull even. Such an idiot. And then you go back to, this is totally

going to be amazing. There are so many easy ways. So I have no idea what to do. Sorry,

we made a mistake. But you have the time at right. We're working out a free version of

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