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People I (Mostly) Admire

5. Susan Wojcicki: “Hey, Let’s Go Buy YouTube!”

People I (Mostly) Admire

Freakonomics Radio + Stitcher

Society & Culture

4.62K Ratings

🗓️ 31 January 2026

⏱️ 31 minutes

🧾️ Download transcript

Summary

She was the sixteenth employee at Google — a company once based in her garage — and now she's the C.E.O. of its best-known subsidiary, YouTube. But despite being one of the most powerful people in the tech industry, few outside of Silicon Valley know the name Susan Wojcicki. Levitt talks with her about the early days of Google, how her background in economics shapes the company's products, and why YouTube's success has created a range of unforeseen and serious issues. This episode originally aired on October 16th, 2020.

Transcript

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0:00.0

I'll go to places really remote and then I'll see someone, they'll be like, hey, I learned Korean on YouTube, right?

0:09.5

And so the opportunities for technology have just changed our lives in so many ways.

0:14.3

And I recognize that there are all these questions about responsibility.

0:17.1

But I'm overall really optimistic about our opportunities to help people all over the world

0:23.8

have access to better information and learning and ultimately live better lives as a result.

0:29.3

I'm so excited to talk today with Susan Wojcicki. She's the CEO of YouTube and she's just

0:34.9

had an amazing career in tech. And she's done it without really

0:39.6

attracting all the hatred that seems to circle so many of the powerful people in tech. She doesn't

0:44.8

really have any enemies. Welcome to people I mostly admire with Steve Levitt. She's managed to get herself into great situations and then to make incredible decisions.

0:58.9

Everything she touches seems to turn to gold.

1:01.8

Is it her intellect?

1:03.1

Is it her instincts?

1:05.6

I've never spoken with it before.

1:07.8

I'm really curious to hear what makes Susan tick. Now, the wild card today is that

1:13.8

given COVID lockdown, we're both doing these interviews from home. I've got my six kids at home,

1:20.0

and she's got her five kids and her husband at home, and we will see what kind of chaos might ensue.

1:29.0

It's my great pleasure to get to talk today with Susan Wojcicki, without a doubt, one of the most

1:34.7

powerful people in tech. So you grew up living on the Stanford campus. You were the daughter of a

1:39.8

physics professor at Stanford and a high school teacher. You went to Harvard. You majored in history and lit.

1:45.2

And then as I understand it, you decided you wanted to get a PhD in economics of all things.

1:50.7

Is that really true? Yes. Yes. It's really true. Where did that desire come from?

1:56.4

Oh, I had taken the introductory economics class as an undergraduate. Once I started it, I realized how

...

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