5 Steps To Author Success With Rachel McLean
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 14 November 2022
⏱️ 65 minutes
🧾️ Download transcript
Summary
How can you find the intersection between what the market wants and what you love to read? How can you strategically seed book sales to improve your marketing? Rachel McLean talks about her 5 steps to indie author success. In the intro, how to predict and profit from publishing trends [ALLi blog]; my live, in-person […]
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Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
| 0:09.0 | bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book. |
| 0:17.0 | You can find the episode show notes, your free author blueprint and lots more information at |
| 0:23.0 | TheCreativepen.com. And that's Pen with a double N. And here's the show. |
| 0:30.7 | Hello, creatives. I'm Joanna Penn. And this is episode number 65 of the podcast. And it is Sunday the 13th of November 22 as I record this. |
| 0:43.0 | In today's show, I'm talking to Rachel McLean about her book Five Steps to Author Success, |
| 0:49.4 | and how she went from not selling very well on her first few books to making a very good living and winning |
| 0:55.8 | an award once she figured out how to write at the intersection of what sells and what she |
| 1:01.5 | enjoyed writing. So that's coming up in the interview section. So in publishing and book marketing |
| 1:10.1 | news and information there was a great article on the Alliance of Independent Authors blog this week about how to predict and profit from publishing trends. And I'm in it as well as Orna Ross and Jane Friedman and Becca Seim. And the article says, obviously, we can't predict the future with any level of guarantee, |
| 1:28.4 | but we can make educated guesses. |
| 1:30.9 | And we are in the midst of exciting technological and social developments |
| 1:34.6 | that are highly favourable to entrepreneurial authors. |
| 1:38.7 | If we can be ahead of the curve, or at least catch it, as the change begins, we're more likely to succeed. So Orner explains |
| 1:46.9 | her process as getting a twinge of excitement and following that curiosity, which is basically |
| 1:52.5 | what I do as well. And Orna definitely caught the whole blockchain thing before I did. |
| 1:59.0 | She spotted that coming. She says you don't have to change your |
| 2:02.5 | lens on writing or life, but you have to be able to see beyond them if you want to spot trends. |
| 2:09.6 | She says the main trend to pay attention right now, besides working out which of the new AI |
| 2:16.0 | powered tools is of most used to you, is the shift in the |
| 2:19.3 | economy from what people call B2B, business to business, for publishing that's publishers to |
| 2:24.5 | bookstores and switching to B2C, so business to consumer, so for us it's publishers to consumers |
... |
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