What's up everyone this is Alex Lieberman co-founder and executive chairman of Morning Brew welcome back to founder's journal

My personal audio diary where I give you the business builder the tools you need to think better in order to build better

Whether that's building a business a team or a new product today

I am talking about the Navy seals and how we can learn to lead from the principles that they picked up while fighting for their lives and

Fighting for our country. Let's hop into it

So there's this book. It's called Extreme Ownership and it's one of the best books on leadership

It's written by Jaco Willink and leaf Babin and I first heard about Extreme Ownership probably three or four years ago

I was visiting the office of another media founder and CEO and I walk into his office and there's a huge

bookshelf in kind of like the waiting area and what was very interesting to me is this book Extreme Ownership

There had to have been 75 copies just in one place on this bookshelf and

What he later told me was that this book Extreme Ownership is the best book on leadership that he had ever read

Bardenon and that every single new employee that starts at his company is given this book to read now

What's interesting before even hopping into Extreme Ownership is

This practice is how I often decide what I'm going to read myself

Which is looking at recommendations from people I trust so I had to get that quick plug in there about the value of curation because

It is one of my fundamental beliefs about where the internet is going and I ended up reading Extreme Ownership a

Week or two after talking to this founder and understanding how much of an impact it had made on his life and his business

Now let's talk a little bit about Jaco Willink specifically one of the authors of

Extreme Ownership

more recently I rewatched Jaco Willink's TED Talk from 2017 and

I have a very high bar for what a great speech is and I can confidently say that this TED Talk

I think it's 13 minutes long by Jaco Willink is

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