Welcome to episode 30 of Influencer Insights.

Wanting even more influencer podcast goodness and to connect with like-minded influencers,

join our Facebook community for daily tips on how to up-level your business and chat with myself and other listeners.

All you got to do is visit Facebook.com forward slash groups,

forward slash the influencer podcast to be a part of this wonderful

community. Welcome to influencer insights. I'm your host, Julie Solomon, a marketing strategist,

brand building expert, speaker in New York Times bestselling publicist. In this 10-minute

training series, I answer your most asked questions and sought-after

advice about blogging, online branding, and influencer growth with step-by-step strategies

you can take action on right away. As an influencer industry insider, I get a lot of questions,

but one question that comes up from time and again is, how big of a following

do I need to have before I'm considered an influencer? Well, I hate to break it to you, but there's

no universal measurement for influencer rank. And that's okay because what matters more than how

many followers you have is how consistently and intentionally your followers

engage with you. So as the industry grows, micro-influencers are becoming more common. We know this

at this point. These influencers may have considerably smaller followings yet see huge success

because they consistently engage, interact, and deliver value to their followers. So it's all about

cultivating a tribe. And today

I'm talking all about how to do just that with five key steps to unlock your influence,

no matter how big or small your following may be. So let's dive in. Key one, motivation starts with you.

It's pretty easy to tell when someone is passionate about

something. Their eyes light up when they talk about it and that excitement flows into their

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