Welcome to Marketing School, the only podcast that provides daily top level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

Sue.

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Today we are going to talk about five interesting rules that we follow with our marketing.

So rule number one that I follow, the rule of seven, I'm a big believer that someone

has to see or interact with your brand seven times before they end up converting.

And so what we do to help follow that rule is we take an omnichannel approach, content

marketing, social media marketing, we'll be purpose content SEO, paid ads, podcasting,

YouTube videos, by doing a combination of all this stuff, someone's more likely to engage

your brand and eventually become a customer.

Number two, the rule of three years.

So whether it's talking about marketing or business in general, what Neil and I have

found that constantly whatever the reason for different businesses that we've started

or different audiences that we've trying to grow, it usually takes three years to become

...