Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

Sue.

All right, guys, before we start, we got a special message from our sponsor.

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Today, we are going to talk about five CRO tips to convert e-commerce sites.

So number one, if you're on an e-commerce site and you're just like, all right, I want

to end up getting more conversions.

One thing that people forget is a lot of e-commerce sales are based off of their phone.

So you need to make it super easy and simple to check out.

A lot of people are watching TV or browsing, and they don't have their credit card on them,

they don't have Apple Pay set up, they don't want to go up and pick up their wallet.

You need to have a lot of payment options, not like NASCAR with all the logos on the

cards, but you need to have a few major ones, whether it's PayPal or shop now, if it's

Shopify, and a few that people just don't have to put in their credit card information

and they can just click a button and pay and I have to go get their credit card.

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