Welcome to episode five of the James Smith Podcast. I wasn't actually sure how many

had done how to count it on one hand. I am here today in the same room as my

business partner. He's working away, but if you hear any giggles or snickers going

on the background, that's him. You're not hearing things. Today we are talking

about the subject of influencer marketing. I've taken it upon myself in recent

weeks and months to really have a bit of a crackdown on this because I suppose

for those of you that may not understand, I believe there needs to be some kind

of education around this so that people aren't misled. Over the years it's

probably been the biggest thing that annoys me is when people get misled. Whether

it be with poor nutritional advice or often there is someone trying to make

financial gain by misleading a customer and I can't stand for it. If that was my

mum, my sister or my dad being sold a dream or whatever it was, I'd be pretty

pissed off to find out about it and it's one of these things I really want to

crack down on. If I could remove it or at least diminish it in the industry, I'd be

doing myself and a lot of others a big favor. So if you imagine yourself as the

consumer, you buy many things in your life, there are a lot of businesses that

sell to you. Imagine uphol of the business, you're the consumer, they market a

new iPhone through email, you know, putting an advert on your social media,

whatever it is, you the consumer go, wow, I really like the look of that. I'm

going to buy the new iPhone. That's great. I don't think we see as much of that

anymore and direct sales by these companies are a few and far between. There

aren't many people that wake up one day and go, ah, I need a slimming T. It's

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