Today, we're going to talk to somebody who might be the most knowledgeable person in the entire world about how the Amazon algorithm works.

He studied over 100 Amazon science papers and run tests on millions of data points.

He's going to be educating us on his findings about what he's found on things such as semantic search, lexical search, and more,

including showing a shocking example of proof of how search on Amazon

is evolving drastically even now.

How cool is that?

Pretty cool, I think.

Did you know that just because you have a keyword in your listening?

That does not mean that you are automatically guaranteed to be searchable,

or as we say, indexed for that keyword.

Well, how can you know what you are indexed for and not?

You can actually use Helium 10's index checker to check any keywords you want. For more information, go to h10.me forward slash index checker.

Hello everybody and welcome to another episode of the serious seller's podcast by Helium 10.

I'm our host, Bradley Sutton and this is the show. That's a completely BS-free, unscripted and unrehears, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we've got, for the first time, somebody on the show, a fellow worker here at Helington, but one of the more unique ones. He's not, he's not like, you know, we've had product managers here.

We've had, you know, like, you know, some of our executives like, like Boyon has been on the show, you know, before Adam has been on the show.

But he's got a very unique in one of the coolest roles here.

And we're just going to get to know him.

And you guys are going to be blown away by some of his insights into how the Amazon algorithm works because he probably more than anybody else in the entire industry has done the most research on the subject.

So before we get into the details, first of all, Kevin, welcome to the show. How's it going?

That's going pretty good. That's a lot to live up to. I got to tell you. There we go. No pressure. No pressure. Where are you located? Yeah, I'm out in Los Angeles, so I do live near a lot of the other helium-10 people, a lot of the back-view people. We go sailing from time to time. Is this where you're, yeah, you're going to be taking us, taking me sailing for my first time. Yeah, you're going to be taking you sailing next week, actually. Where did you go to school at? Cornell. Cornell? Yeah. That's an Ivy League? It is technically an Ivy League. We get made fun of a lot for being the worst one, but, you know.

Isn't that where the guy from the office?

Yeah.

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