498: [success] How She Doubled Her Revenue by Specializing and Niching with Melissa Morris
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 18 November 2021
⏱️ 60 minutes
🧾️ Download transcript
Summary
Is your business stuck in a feast or famine cycle? Do you have some months where your income is the best it’s ever been and then have months where you make $0?
In this week’s episode, Melissa Morris joins me to share how the $ix Figures Lab helped her create a steady stream of revenue and also led her to making double of what she was previously earning. Melissa and I go over why it’s important to focus on niching down and getting specific about retainer packages.
Join us to hear how you can specialize and niche down in something that will help you grow your business and give you a steady stream of revenue.
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This episode was first published at BizChix.com/498. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.
Transcript
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| 0:00.0 | Our guests today had a business where some months were the best ever, and others were literally |
| 0:07.9 | zero dollars came in. She was stuck in a feast or famine cycle. That is so common. Today, Melissa |
| 0:16.6 | Morris joins us to share how our Six Figures Lab Group coaching program helped her not only create |
| 0:23.5 | a steady flow of revenue, but led her to double her revenue in one year. You may remember Melissa |
| 0:30.9 | from episode 440, which aired in the fall of 2020. She was a featured operations expert and shared about the benefits of |
| 0:39.4 | workflows. Melissa knows how to make the back end of a business flow using tools, automations, |
| 0:46.4 | and communication structures. She lives in Florida with her two kids and supportive husband, |
| 0:52.4 | and as an extrovert, is always interested in meeting new people |
| 0:56.4 | and connecting. I think you're going to love this case study of how she transformed her business |
| 1:02.0 | in a very short time. Before we dive in, may I welcome you to the BizChicks podcast, which has been a |
| 1:10.0 | free resource for women entrepreneurs since 2014. |
| 1:14.4 | I'm your host, Natalie Eckdal. I'm a business strategist, former competitive swimmer, |
| 1:20.2 | out-of-the-box thinker, author, speaker, mama, caregiver, MBA, and CEO of BizChicks Inc. My passion is helping women's service entrepreneurs |
| 1:32.0 | grow and scale their businesses to first six figures in revenue and then six figures in profit. |
| 1:39.4 | We help you do this so that you can build wealth, have a greater impact, and create more time for your |
| 1:45.9 | VIPs. My VIPs are my husband Mark, our three kids ages 6 to 19, and our two sibling, |
| 1:53.2 | Bengal cats. I have a very full life running a home family and this dream business where my |
| 1:59.2 | team and I coach and train high performing women |
| 2:02.0 | entrepreneurs from around the world. May I encourage you to get as much help as you can afford |
| 2:08.9 | at home and in your business. And remember, just because you can do something does not mean |
| 2:15.2 | that you should. Melissa Morris, welcome back to the Bizhicks |
| 2:22.5 | podcast. Hi, thank you so much for having me on. We were just joking before we started that, |
... |
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