Happy August 1st, everyone. I've been out of office. For about the past five days, got some big news in the Isom household.

What's up, guys? Welcome back to another episode of Built by Business. This is 85 straight days of podcast episodes on our 90-day sprint.

And I went through a little bulk recording there over the past. I think it was about best seven episodes.

Because we had an exciting development in the Isam household this past weekend.

Our third baby, our first girl, our daughter, Brinley was born on Saturday, July 26th.

So big shout out to baby Brinley.

We are obsessed to say the least.

My two boys are as well. I've got a five-year-old and almost

three-year-old boy at home and they are just as in love as we are. So we've been adjusting to

life back at home this past week. I did pre-record a lot of the episodes over the past seven

days, like I said, but some bangers that came out. I would highly recommend. I posted this

on my Instagram, but if you guys missed episode 489 and episode 496, I had a lot of fun recording

those two episodes. And I think they kind of play off each other. There's some good behind the

scenes, clips in those. Definitely go take a listen if you missed those ones. But yeah, we're back on the schedule here

for you guys, kind of coming up to date on maybe things that have happened since I've been

out of office. So I wanted to take the opportunity today to do a little update on what's happening

in the world. Obviously, in the Isam household, we've got a new baby. Number three for us,

probably our last one, but you never say never. But there's some updates and news in the world of

e-commerce business and Amazon. First, I want to address tariffs. There's been some movement in tariffs.

In fact, just yesterday, July 31st, there was a big announcement from the White House

President Donald Trump. An executive order further modifying the reciprocal tariff rates.

You can find all these rates for the different countries on the official website,

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