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Built by Business: Amazon FBA, E-Commerce, Brand Building

#496 - The Comfort Zone is where your dreams go to die

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9816 Ratings

🗓️ 31 July 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

All the biggest brands in the world seem have been started from a stupid idea... One that friends, family, and peers said would never work. Yet here we are.

Nike, Liquid Death, Patagonia, Dave's Hot Chicken, and many of my episodes from How I Built This with Guy Raz tell the story. 

The magic happens outside the comfortzone.

Listen to discover some ways you can step outside your comfort zone and start taking action.

 

I can help you here: www.andyisom.com

 

Transcript

Click on a timestamp to play from that location

0:00.0

Why does it feel like all of the most successful businesses were started from dumb ideas?

0:09.8

I love listening to the podcast, how I built this with Guy Raz.

0:18.0

And Guy has spent years building up a big enough reputation to bring

0:21.5

on some really cool guests, founders of big restaurant chains, CPG brands, and other successful

0:29.3

business owners. And I've listened to dozens of his episodes. And for some reason, it feels like

0:34.9

all of the most successful businesses were started with some

0:39.0

sort of dumb idea.

0:40.6

Or maybe dumb idea is a bad term to use.

0:43.5

Maybe a better way to put it is these people started businesses or launched products

0:48.7

that a lot of their peers and people that they trusted or respected said would never work. I also recently just

0:55.8

finished reading the book Shoe Dog, the story of Phil Knight and Nike, and over and over in that

1:02.4

story are moments of this is not going to work. What are we doing? Why are we competing against these

1:10.2

big dogs in the shoe running know, shoe running space?

1:13.7

And you definitely don't need to read the book to understand how successful Nike is as a business now.

1:18.8

I think what it all comes down to when you look at all of these successful businesses,

1:23.4

and they don't just need to be physical goods, but they could be product, services, apps, software,

1:29.7

you know, services, any type of endeavor, really.

1:33.1

The success is really just built on perseverance, honestly.

1:37.3

In many cases, these products and brands aren't that revolutionary.

1:42.9

I'd like to say, yeah, most of them, you know, referring to these episodes from how I built this,

1:48.0

have some element of a uniqueness, whether it's, you know, a unique branding of bottled or canned

1:54.2

water if you're liquid death, or a unique angle of, you know, focusing on the environment

...

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