4.9 • 816 Ratings
🗓️ 31 July 2025
⏱️ 11 minutes
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All the biggest brands in the world seem have been started from a stupid idea... One that friends, family, and peers said would never work. Yet here we are.
Nike, Liquid Death, Patagonia, Dave's Hot Chicken, and many of my episodes from How I Built This with Guy Raz tell the story.
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0:00.0 | Why does it feel like all of the most successful businesses were started from dumb ideas? |
0:09.8 | I love listening to the podcast, how I built this with Guy Raz. |
0:18.0 | And Guy has spent years building up a big enough reputation to bring |
0:21.5 | on some really cool guests, founders of big restaurant chains, CPG brands, and other successful |
0:29.3 | business owners. And I've listened to dozens of his episodes. And for some reason, it feels like |
0:34.9 | all of the most successful businesses were started with some |
0:39.0 | sort of dumb idea. |
0:40.6 | Or maybe dumb idea is a bad term to use. |
0:43.5 | Maybe a better way to put it is these people started businesses or launched products |
0:48.7 | that a lot of their peers and people that they trusted or respected said would never work. I also recently just |
0:55.8 | finished reading the book Shoe Dog, the story of Phil Knight and Nike, and over and over in that |
1:02.4 | story are moments of this is not going to work. What are we doing? Why are we competing against these |
1:10.2 | big dogs in the shoe running know, shoe running space? |
1:13.7 | And you definitely don't need to read the book to understand how successful Nike is as a business now. |
1:18.8 | I think what it all comes down to when you look at all of these successful businesses, |
1:23.4 | and they don't just need to be physical goods, but they could be product, services, apps, software, |
1:29.7 | you know, services, any type of endeavor, really. |
1:33.1 | The success is really just built on perseverance, honestly. |
1:37.3 | In many cases, these products and brands aren't that revolutionary. |
1:42.9 | I'd like to say, yeah, most of them, you know, referring to these episodes from how I built this, |
1:48.0 | have some element of a uniqueness, whether it's, you know, a unique branding of bottled or canned |
1:54.2 | water if you're liquid death, or a unique angle of, you know, focusing on the environment |
... |
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