#495 - Amazon Attribution Actually Works Now. Here's How to Use It
Built by Business: Amazon FBA, E-Commerce, Brand Building
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 30 July 2025
⏱️ 6 minutes
🧾️ Download transcript
Summary
Amazon Attribution finally works—and if you're not using it, you're leaving money on the table. In this episode of Built by Business, Andy breaks down how Amazon Attribution and the Brand Referral Bonus can help you track external traffic, lower ad costs, and boost profit.
Whether you're working with influencers, running Meta ads, or sending traffic from email and SMS, Attribution gives you real data and Amazon gives you up to 10% back on those sales.
Learn how to set up links, avoid common mistakes, and use Attribution to finally make external traffic trackable and profitable.
Need help. Go here: www.andyisom.com
Transcript
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| 0:00.0 | For years, Amazon Attribution felt like a broken tool. |
| 0:03.8 | It was slow, it was kind of clunky, it wasn't really working that great. |
| 0:07.9 | But in 2025, it's gotten a lot better. |
| 0:10.7 | And Amazon Attribution might be the key to making your off Amazon content actually profitable. Let's talk about this feature of Amazon that kind of used to be a joke. |
| 0:28.9 | But it's now quietly becoming one of the most powerful levers for Amazon sellers that are running external traffic. |
| 0:34.8 | Amazon attribution back in like 21 to 23 was kind of delayed, glitchy, |
| 0:40.4 | the metrics were kind of all over the place. Clean things up quite a bit. And now in 2025, |
| 0:45.2 | there's a much better reliable tracking, usable data, and of course that brand referral bonus. |
| 0:51.3 | Amazon Attribution is a free tool or feature you could call it for brand registered |
| 0:56.0 | sellers. This lets you generate trackable links for external traffic. You can share these on social media, |
| 1:02.5 | through emails on YouTube, blogs, websites, etc. And these links will track clicks, detail page views, |
| 1:08.6 | add to carts, and of course purchases. And you can earn up to a 10% |
| 1:12.8 | brand referral bonus on qualifying sales that come from these Amazon attribution links. |
| 1:19.9 | Reports for Amazon attribution now update within 24 hours. And you can set up your custom links |
| 1:25.5 | in seconds. You can also group your attribution |
| 1:28.1 | links by campaigns, by platform, or maybe by specific influencers. And the nice thing is the 10% |
| 1:34.6 | brand referral bonus offsets a lot of that paid ad cost that you might incur, especially if you're |
| 1:40.5 | running like meta or TikTok ads. Amazon specifically reports that brands that are |
| 1:45.6 | using the attribution links and of course the brand referral bonus see up to 20% return on ad |
| 1:52.1 | spend that used to go entirely to meta and Google. So today I just want to talk quickly about a few |
| 1:58.1 | ways that you can use Amazon attribution. The first is to track |
| 2:02.1 | influencer traffic, even if you're using micro influencers. Give each influencer a unique |
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