#494 - Why Your Brand Story Isn’t Selling and How to Fix It

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 29 July 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Your Amazon Brand Story module might be costing you sales. In this episode of Built by Business, Andy breaks down why most sellers use the Brand Story feature wrong and how to fix it to build trust, drive conversions, and increase your listing performance.

Learn the three reasons your Brand Story isn’t working, and follow Andy’s simple 3-block fix to turn it into a high-converting sales asset. From proof-driven visuals to smart layout decisions, this episode will show you how to unlock the real potential of Brand Story and A+ Content.

Claim your Free Amazon Brand Audit at www.weavos.io

Transcript

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0:00.0	You added your brand story, you uploaded the images, but your conversion rate didn't budge.
0:07.1	Here's why your brand story isn't actually selling and how to fix it.
0:14.8	If you've activated the brand story, and I'm going to actually just pair in here A plus content,
0:24.2	A plus content in general with your brand story, and it's not helping your sales on Amazon.
0:30.0	You're not alone.
0:31.4	Most sellers see brand story as a checkbox, but in 2025, it can be a conversion opportunity for you if done right. Brand story
0:40.3	module appears above your A-plus content on desktop and mobile, and it lets you show
0:45.6	carousel-style images with some optional text and links. This is real estate used by 80% or more
0:52.8	of brands, but used poorly by most of them. The brand story
0:57.2	module is not for your founder origin story necessarily. It's for building trust and proof.
1:04.7	Three reasons why your brand story and A plus content might not be converting or helping your
1:10.6	conversion rate in any way
1:11.9	is because you're talking about you, not the customer. What we see on a lot of brand story
1:17.2	modules is stuff like we started our brand in 2021 with a mission. Here's a reality. Customers
1:23.5	don't really care until they believe that you understand their problems. So lead with the
1:29.7	outcome, the pain, or the transformation of the customer, not where you were five years ago
1:36.1	before you decided to launch a photo frames business. The second reason why your A plus content
1:40.8	might not be converting is because you're using boring or generic modules. Use lifestyle
1:46.0	imagery, real use cases, text overlays, customer-centric visuals. The basic A-plus modules that are
1:54.1	included by default through Amazon are pretty lame. This is something that we have helped a lot of
2:00.1	clients with recently. I'm working
2:02.1	on a few really big A plus content projects for some big brands right now. And something that
	...

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