#493 - The New Way to Win on Amazon Without Ranking on Page 1

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 28 July 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You don’t need to rank on Page 1 to win on Amazon in 2025. In this episode of Built by Business, Andy reveals why top-of-search isn’t everything anymore—and how the smartest sellers are building profitable brands using lean PPC, long-tail keywords, and off-Amazon traffic.

Discover how to drive sales and grow without chasing expensive, high-competition keywords. Learn how to use Amazon Attribution, strategic ad placements, and micro-influencers to convert buyers—even when you're not at the top of the search results.

Consulting, coaching, services here: www.andyisom.com

Transcript

Click on a timestamp to play from that location

0:00.0	In 2025, ranking isn't everything. There's other ways to win in e-commerce.
0:06.5	Let's talk about building an Amazon business that makes profit even when you're not at the top.
0:16.0	Everyone's obsessed with ranking on page one.
0:23.6	And with how many sponsored placements there are now in the Amazon search results, it's
0:27.6	very difficult for shoppers to distinguish between what is the sponsored and what is an organic
0:32.6	result. You can build a profitable and sustainable business without ever holding a top three organic spot.
0:40.1	2025 Amazon is different now.
0:42.2	Like I said, ads dominate the top six to eight slots on most search results.
0:48.1	Amazon's placements are now highly dynamic and personalized based on the person who is searching.
0:53.4	The search and shopping experience isn't just linear anymore.
0:57.1	Shoppers bounce around via comparison tables, storefronts, off Amazon content.
1:03.2	Don't get me wrong, organic ranking is still valuable, but it's no longer the only way
1:07.9	to win.
1:08.7	Quote of the day is that page one is rented space. True brand loyalty
1:13.5	is owned space. You can pay your way to the top of the search results for any keyword in your
1:19.8	category. But the day you stop paying rent on that keyword is the day you stop showing up. But if you're
1:25.4	able to build brand loyalty where customers come to Amazon typing in up. But if you're able to build brand loyalty, where customers come to
1:28.9	Amazon typing in your brand name, you're almost guaranteed to dominate the search results.
1:35.9	And obviously the value of that is priceless. It doesn't matter what cost per clicks go to. How many
1:42.6	competitors enter your market? Consistent or growing branded
1:46.4	searches mean that your brand can count on consistent revenue and profit. The new levers for
1:53.0	winning without ranking at the top of page one is add positioning with purpose. Focus on relevant
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Andy Isom | Amazon FBA Seller & Agency Founder, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Andy Isom | Amazon FBA Seller & Agency Founder and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.