Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

And now, here is your host.

Welcome to this episode of The How of Business. This is Henry Lopez. My guest today is Alarick Heck. Alarick, welcome to the show.

Thanks so much for having me on. I'm excited. Looking forward to this topic, not a topic we've covered

ever before on the show after 480-so episode. So excited to get knowledge here. I love what

Alarick has to share on this and his inspirational stories. So we're going to talk

about his entrepreneurial journey, a young man relative to me, who has achieved a tremendous

amount in business and in particular in teaching people how to use YouTube ads to grow

a small business. So he's going to share some of those insights as well, as well as point us to resources that he has to offer that can help us learn how to use YouTube to grow a small business.

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So let me tell you a little bit more about Alaric. Alaric is a YouTube ads expert and the founder

of ad outreach.com is where you can find all about it. He has been on YouTube for over 12 years,

which once you see him and you realize how young he is,

this is a long time. And we're going to talk about that very interesting journey. And he grew

a YouTube channel to over 500,000 subscribers. Over the last seven years, Alaric has taught thousands of

other entrepreneurs and business owners how to grow and scale their

business using laser targeted YouTube ads. Collectively, Alarick has helped his clients generate

over $200 million in sales from YouTube ads and has scaled his own business to over eight figures.

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