A mentor once said to me that the hard part of business isn't coming up with the solutions.

It's understanding our problems. Because once we understand our problems, the solution

becomes abundantly clear. Yo, what's up guys? Got a real short episode for you here. And I'm

just going to dive right in. So I hear this all of the time. And this is the most common

misconception with lead gen. This is the biggest struggle that people have with lead generation is that

they don't understand what lead generation is. So I'm going to give a couple of examples,

but what happens all the time is lead generation gets confused with lead nurture. And as soon as we go, oh my gosh,

you don't have a lead generation problem. You have a lead nurture problem or you're focused.

You think you're doing lead generation, but you're really doing lead nurture and you should do

this. That's exactly when we see businesses breakthrough. And this isn't a problem like to new,

like that is specific to newbies or anybody.

I've had this this exact conversation with people who are doing $300,000 or more a month

in business.

So let me break it down for you.

I just want to give you, I'll get the best way to do it, I think is to give you a couple

examples.

So I was on the phone with some of the other day, really big business. And we were talking and I said, you know, what do you think your biggest constraint of the businesses? What's stopping it from moving forward? And they said lead generation,

because everybody says lead generation. And so I said, okay, how many new leads are you getting

per month? And this individual is doing paid advertising. She actually had a really strong

lead generation system. So she shared that she's getting about, you know, 6,000 new leads per month. And then we said,

okay, how many of those are actually closing? And it was like 50. And we're like, oh, you don't have

a lead generation. You have plenty of leads there. You have a lead nurture problem. So then we

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