Hey, before we jump into the show, I wanted to give you a heads up that my free YouTube strategy

class is available right now on demand at thinkmasterclass.com. On the class, I reveal the one YouTube

strategy. We use at Think Media to generate over 330,000 views every single day. So if you're new to

YouTube, this will help you start right and avoid mistakes. And if you're new to YouTube, this will help you start right and avoid

mistakes. And if you're a YouTube pro, this training will help you multiply your growth. This class is

100% free and you can watch it now on demand at thinkmasterclass.com. Now, let's jump into today's show. We're not going for viral here. We're going

for conversion. And there's a big difference psychologically. The way I think of making money on

YouTube, money you make from the platform and you get paid for keeping people on the platform.

The goal of that video is to hold people's attention. That's not what we're talking about today.

What we're talking about today is how to make money from someone watching your video

and then contacting you and buying your most expensive thing where you make a lot of money.

What's happening here?

I can't believe I'm going to give this away for free on a YouTube channel.

So there's two videos you've probably watched on YouTube.

One gets a lot of views, but it doesn't drive any money.

It doesn't drive clients, revenue, or business.

But the other one is a sleeper video.

It just grows slow, but it generates

customers, leads, and sales. In today's video, I'm sitting down with Rory Vaden, New York Times

bestselling author, founder of brand builders. And we're actually going through not an interview,

but a seven-step framework of the things every video must include if it's going to make

money. Rory, welcome back to the podcast. Yes, let's do this, brother. Good to be with you. So good for you to be

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