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Choose Hard

#49 - The 5 Harsh Truths Every Entrepreneur Needs to Hear (and What They’ll Teach You)

Choose Hard

Cody McBroom

Health & Fitness, Self-improvement, Education, Health & Fitness:fitness, Nutrition, Fitness

4.8812 Ratings

🗓️ 5 May 2025

⏱️ 49 minutes

🧾️ Download transcript

Summary

Entrepreneurship isn’t for the faint of heart. In this solo episode, Cody McBroom dives deep into the 5 harsh but essential rules of entrepreneurship — and the reality checks behind each one. Whether you’re just starting out or you’ve been grinding for years, this episode will give you the mindset and perspective shifts you need to stay in the game long enough to win.

Inside the episode:

  • Why being lonely AF is part of the path — and how to handle it

  • What “high agency” thinking is and why it’ll separate you from the rest

  • The reason resilience beats talent, especially when failure keeps knocking

  • How to master aggressive patience and stay disciplined long term

  • Why marketing is worthless if your product, service, or coaching sucks

If you want to win in business, you’ve got to be willing to choose hard—and keep choosing it, over and over again. This episode gives you the unfiltered truth on what it really takes.


www.choose-hard.com

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Transcript

Click on a timestamp to play from that location

0:00.0

In today's podcast, I'm going to teach you the five rules of entrepreneurship.

0:04.0

This is going to be a very real and raw episode because I'm just going to share my honest,

0:10.8

opinions, thoughts, and lessons I have learned from being an entrepreneur, the good and the bad,

0:15.4

the pretty and the ugly, and the hard truths that actually help an entrepreneur become more

0:20.8

successful. Even if you are not an entrepreneur, I think this is going help an entrepreneur become more successful.

0:21.7

Even if you are not an entrepreneur, I think this is going to help you be more successful in business.

0:26.0

I think this is going to give you more grit in the gym to accomplish your physique.

0:29.6

And I think this is going to make you a better leader as a whole, whether you are leading

0:33.0

your family or your church or your business or your clients or whatever it may be.

0:36.8

If you are somebody

0:37.5

who wants to get better, this podcast, five rules of entrepreneurship, I want to help you do just that.

0:43.7

As I'm recording this, it is Wednesday, the 23rd of April. And so I actually just got done last

0:50.0

week on Thursday and Friday hosting a bunch of trainers and coaches at my facility. It was really,

0:55.5

really cool. Honestly, it was just a super powerful couple days. And we kept it very small and

1:01.9

tight knit, much like the last time I did it. I've done this two years in a row now. I kind of

1:06.8

call them coaching masterclasses. The first one was a nutrition masterclass, a fat loss

1:12.7

masterclass specifically. And this one was a training masterclass. So we dug into all things,

1:18.0

program design, training, fitness, stuff like that. And it's always really special when we have

1:23.2

a small group of individuals. I think there was about like 15 to 17 maybe coaches who paid a good

1:29.4

amount of money, some of which flew across the country to be there. And we all got together and we

1:35.0

were able to connect. I was able to teach. I was able to lecture and share some thoughts and stuff.

1:39.5

And I have a lot of takeaways from that. And part of the takeaways is inside of the, really just

...

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