#49: How to Grow Your Business by Getting Specific
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 6 December 2021
⏱️ 36 minutes
🧾️ Download transcript
Summary
Let's start with the bad news. If you're attempting to target anyone and everyone as a potential customer, your business will never be known for anything. But here's the good news! When you nail down exactly who your customer is and become super specific in telling them exactly what problem you can solve for them, your business will fly far and fast.
This is what today's episode is all about. Our guest, Stephanie Gray, is a corporate trainer who originally came to us needing help strategizing how to grow her client list. But in her coaching conversation with Donald Miller, an entirely new career path was revealed! If you are struggling to get specific with the problem you solve for customers, lean in and listen, because today's coaching conversation with Stephanie Gray is for you.
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Are stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today!
If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment, and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it.
Every week on the Business Made Simple Podcast we help you discover what's wrong with your business then show you how to fix it.
Transcript
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| 0:00.0 | Welcome to the Business Made Simple Podcast where we coach you to run your business like |
| 0:07.1 | an airplane. |
| 0:08.3 | The cockpit is your leadership, the body is your overhead, the right and left engines |
| 0:12.6 | power your marketing and sales, the wings are your products and the fuel tanks are your |
| 0:16.6 | cash flow. |
| 0:17.6 | If you run your business like an airplane it will fly far and fast. |
| 0:22.1 | Each week we help business owners just like you discover what's wrong with their business |
| 0:26.0 | then keep them from crashing by showing them how to fix it. |
| 0:29.5 | I'm your host Donald Miller. |
| 0:31.2 | If you are trying to serve anyone and everyone with your business, I've got some bad news |
| 0:35.4 | for you. |
| 0:36.4 | You will never be known for anything. |
| 0:38.2 | It's only when you become super specific and telling customers exactly what problem |
| 0:42.4 | you solve and how you can fix it that your business will actually take off into the |
| 0:47.0 | stratosphere. |
| 0:48.0 | To those of you who feel like I'm speaking directly to you because you are a junk |
| 0:51.8 | drawer of offerings and are chasing every dollar, you are not alone. |
| 0:55.7 | In fact, this is what today's guest Stephanie Gray was dealing with when we first met. |
| 1:01.2 | Stephanie is a corporate trainer who originally came to us needing to grow her client list, |
| 1:05.6 | but in our coaching conversation we actually discovered an entirely new and super detailed |
| 1:10.9 | path she can take with her business that gives her way more opportunities to grow than |
| 1:15.8 | she ever dreamed of and it's not about expanding her reach. |
... |
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