489: How I Bootstrapped a 6-Figure E-Commerce Brand in Year 1 Business With Zero Ad Spend

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 24 March 2022

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

“How I bootstrapped a 6-figure e-commerce brand in its first year with zero ad spend.” That was the subject line that Side Hustle Show Connor Meakin sent me that grabbed my attention and earned him a spot on this week’s show. The brand Connor is talking about is BluebirdProvisions.co, an organic bone broth, and bone broth powder company. Connor started Bluebird Provisions after suffering a devastating foot injury that doctors said he would never fully recover from and be able to run again. Searching for alternative, holistic ways to heal his foot, Connor decided to try drinking bone broth. He accredits healing his foot injury, in part, to the healing properties in bone broth and decided to manufacture his own line of bone broth products. Connor now sells his products through retail stores like Whole Foods, on Amazon, and through his own e-commerce site, and saw a 225% growth last year. Tune in to The Side Hustle Show interview to hear: how Connor came up with the idea to sell bone broth how he’s turned it into a reality for a relatively low startup cost the creative and effective ways he’s driving sales on and off of Amazon today Full Show Notes: How I Bootstrapped a 6-Figure E-Commerce Brand in 1 Year

Transcript

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0:00.0	Oh, what's up, what's up Nick?
0:01.6	Oh, Loper here, welcome to the side hustle show because you are the CEO of your own life.
0:07.0	How I bootstrap a six figure e-commerce brand in its first year with zero and spend.
0:12.1	That was the subject line that side hustle show listener Connor Meacon sent me to got my
0:16.1	attention and earned him a spot in the guest chair today.
0:19.3	The brand he's talking about is Bluebird Provisions, an organic bone broth and bone broth powder
0:24.8	company that sells through retail stores like Whole Foods, through Amazon and through its
0:30.3	own e-commerce site at BluebirdProvisions.co.
0:34.2	In this episode, you're going to learn how Connor came up with the idea and I think it's
0:38.0	a framework that you can use as well.
0:40.4	How he turned that idea into reality for a relatively low startup cost and the creative
0:45.9	and effective ways he drives sales on and off Amazon today, which I think are applicable
0:51.1	to anyone doing business online, not just sellers of physical products.
0:55.3	Notes and links for this episode are at side hustlenation.com slash Connor, C-O-N-N-O-R. While
1:01.4	you're there, make sure to download the free list of 25 e-commerce niche ideas that I
1:05.4	put together to spark some inspiration for you.
1:08.2	If you want to follow a similar path, once again, that's at side hustlenation.com slash
1:12.8	Connor or through the link in the episode description of your podcast app.
1:16.8	This story starts with Connor, then an elite level Ultramarathon runner being told he
1:23.4	may never run again.
1:24.8	Ready?
1:25.8	Let's do it.
	...

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