489: Bushra Azhar, Persuasion Strategist
So Money with Farnoosh Torabi
Farnoosh Torabi
4.7 • 2K Ratings
🗓️ 31 October 2016
⏱️ 35 minutes
🧾️ Download transcript
Summary
Want to learn how to get pretty much anything you want? Negotiating well is one of the tenets of being SO MONEY so to that end I’ve invited one of the world’s TOP persuasion strategists Bushra Azhar. She's going to give us her secrets to how she's been able to persuade even the most stubborn people and companies. Bushra consults with top companies like Pepsi, Unilever and Ernst & Young, as well as smaller firms to help executives persuade their bosses and to get companies to persuade their customers. And it all comes down to psychology. We’re get a PSYCH 400 level crash course today, so grab you’re your pen and paper! Some fun factoids about Bushra: She was the youngest Vice President of a bank at just 24 years old and was the only women "at the table." She began working in consulting when she moved to Saudi Arabia where they have very strict laws pertaining to women. She's not allowed to drive, open a bank account or leave the country without the permission of a guardian. Yet, she managed to build her business while working part-time and managing a family. How, exactly? You’ll have to listen to find out... For more information visit www.somoneypodcast.com.
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Transcript
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| 0:00.0 | So Money episode 489. Happy Halloween. Our guest today is Bushra Ashar, persuasion strategist. |
| 0:07.6 | You're listening to So Money with award-winning Money Guru Farnuosh Tarabi. Each day get a 30 minute dose of |
| 0:15.7 | financial inspiration from the world's top business minds, authors, influencers, and from |
| 0:21.0 | Farnuus herself. |
| 0:27.0 | Looking for ways to save on gas or double your double coupons? Sorry, you're in the wrong place. |
| 0:29.0 | Seeking profound ways to live a richer, happier life. |
| 0:32.0 | Welcome to So Money. |
| 0:35.0 | Just about every investment and retirement plan is created by men for men, which is fine, |
| 0:42.0 | unless you're a woman. |
| 0:43.2 | Women still earn less than men. |
| 0:45.8 | For now, we're more aware of risk, we're more likely than men to pause our careers to raise |
| 0:50.1 | a family, and unfortunately, we typically retire with less wealth than men even |
| 0:55.5 | though statistics show that we live longer that's why there's Elavest created for |
| 1:01.1 | women run by and designed by women. |
| 1:04.0 | Elavest helps women invest based on their specific goals, like buying a home, starting a business, |
| 1:10.0 | raising a family, or just retiring like a boss. |
| 1:13.2 | So money listeners can visit EllaVest.com slash So Money and have an investment plan created |
| 1:18.9 | at no cost customized to your specific goals. |
| 1:23.0 | Invest like a woman with El-E-L-L-E-V-E-S-T, that's L-A-S-D-O-M-E-S-T-O-M-E-S-T-O-M-E-S-O-M-O-M-E-S-M-O-N-T-O-S-O-O-O-N slash So Money. Money, Welcome back to So Money, everyone. |
| 1:35.0 | Trick or treat. |
| 1:36.0 | Or how about a raise? |
| 1:38.0 | Want to learn how to get pretty much anything you want in your So Money life. |
... |
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