Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business.

And now, here is your host.

Welcome to this episode of The How of Business. This is Henry Lopez. My special guest today is Eduardo Briseño.

Eduardo, welcome to the show. Thank you, Henry. Great to be here.

Great to have you. Eduardo is with me today to share his experiences and his knowledge,

which he also shares in his new book, The Performance Paradox, turning the power of mindset

into action. And so he's here with us to help us develop

a greater purpose, joy, growth, and impact through our small businesses and in our lives.

To receive more information about the How a Business, including the show notes page for this

episode, and how you can continue supporting my show and receive discounts

and join my monthly group coaching sessions through a Patreon membership. Just visit the howab business.com.

I also encourage you to please subscribe to the show wherever you're listening so you don't miss

any new episodes. Let me tell you a little bit more about Eduardo. Eduardo,

Briseño is a global keynote speaker and facilitator who guides many of the world's

leading companies in developing cultures of learning and high performance. Earlier in his career,

he was the co-founder and CEO of Mindset Works, which was the first company to offer growth mindset development

services. And previously, he was a venture capital investor with Sprout Group and his TED Talk,

one of the things that I reviewed in preparing for this episode, his TED Talk, how to get

better at things you care about. And his prior TED Talk, the power of belief,

have been viewed more than 9 million times on YouTube and other platforms. As I said, he's the

author of the new book, The Performance Paradox, turning the power of mindset into action,

which has been selected as a must read by the next big idea club,

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