488 Social Media Explained 3.0 by Mark Schaefer
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 17 May 2024
⏱️ 82 minutes
🧾️ Download transcript
Summary
Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer
ABOUT THE BOOK:
In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends.
Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.
Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do."
The book provides insights into how social media fits into the modern marketing eco-system, including:
- How social media strategy has dramatically changed. In fact, it's not a strategy at all!
- Unique insights into the role of content, engagement, and timing
- Practical ideas to initiate and measure a paid strategy
- The growing impact of AI on social media effectiveness
- Insights into measuring results
- Case studies illustrating social media success
- Answers to the biggest questions about measurement, organization, and budgeting
This is your marketing path forward. This is Social Media Explained.
ABOUT THE AUTHOR:
Mark Schaefer is among the world's most recognized marketing authorities, a global keynote speaker, college educator, marketing consultant, podcast host, and author.
Mark has worked in global sales, PR, and marketing positions for over 30 years and now provides Consulting Services through Schaefer Marketing Solutions. He specializes in marketing training and strategy with clients as diverse as Dell, Johnson & Johnson, Adidas, and the US Air Force.
He has advanced degrees in marketing and organizational development and is a faculty member of The Graduate Studies program at Rutgers University. A career highlight was studying under Peter Drucker while Mark earned his MBA.
And, interesting fact – this is Mark’s 10th book interview on The Marketing Book Podcast, more than any of the over 350 authors who have been guests on the show!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/social-media-explained-3-mark-schaefer
Transcript
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| 0:00.0 | This is Mark Schaefer, king of the Marketing Book Podcast, and the author of Social Media |
| 0:07.0 | explained 3.0, Marketing Success in the AI era, and you are listening to the marketing book podcast. |
| 0:15.0 | Welcome to the marketing book podcast helping you keep up with the smartest |
| 0:21.0 | thinking in the quickly changing field of modern marketing. |
| 0:24.7 | And now here's your host, Douglas Burdaz. |
| 0:28.0 | Hello, thanks for joining me on the marketing book podcast where every Friday I publish an interview |
| 0:31.9 | with the author of a new marketing or |
| 0:33.2 | sales book this show has been named one of the top marketing podcast by Forbes |
| 0:37.5 | and LinkedIn amongst others and has millions of downloads and listeners in over 185 |
| 0:42.0 | countries don't worry about taking notes you can find downloads and listeners in over 185 countries. |
| 0:43.0 | Don't worry about taking notes. |
| 0:44.4 | You can find links to everything linkable |
| 0:46.2 | in this episode's website page |
| 0:47.7 | at marketingbook podcast.com. |
| 0:50.0 | And since I get to read every book featured on the show, |
| 0:52.7 | if I can recommend a specific marketing or sales book |
| 0:55.8 | or any other resource I know of for whatever challenge you're facing, |
| 0:58.8 | connect and message me on LinkedIn, |
| 1:00.8 | and I will do my best to get you pointed in the right direction. |
| 1:04.4 | All right let's get on with the show. |
| 1:06.8 | Today we welcome back. |
| 1:08.8 | Mark Schaefer to talk about his book Social Media Explain 3.0 marketing success in the AI era. |
... |
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