489 The Content Entrepreneur by Joe Pulizzi

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 24 May 2024

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends

ABOUT THE BOOK:

From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business.

In this comprehensive guide for serious content creators, you’ll find critical strategies to accelerate your success as you move from content creator to content entrepreneur.

The Content Entrepreneur walks you through the entire content creation process, showing you how to:

Start and set up your content business
How to choose your content niche and platform
Which technology to choose (including leveraging AI)
Strategies to build and keep a loyal audience
How to repurpose your content
Create a marketing plan for the long run
Generate multiple forms of revenue
Plan for long-term growth
Set the right goals for your business and family situation

This comprehensive guide includes over 40 chapters from 33 of the leading content experts on the planet ranging from audience building to revenue generation.

The authors of this book have “been there, done that” and share their years of experience to help you become the content entrepreneur you’ve always dreamed of.

ABOUT THE AUTHOR:

Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event.

He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose.

His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states.

And, interesting fact – he is now a member of a VERY exclusive club - The Marketing Book Podcast 7-Timers Club!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/content-entrepreneur-joe-pulizzi

Transcript

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0:00.0	This is Joe Politzi, co-author of the content entrepreneur, critical strategies to accelerate your success as a content creator and you are listening to the Marketing Book Podcast.
0:11.5	Welcome to the Marketing Book Podcast. marketing book podcast.
0:13.0	podcast.
0:15.0	Helping you keep up with the smartest thinking in the quickly changing field of modern
0:19.6	marketing.
0:20.6	And now here's your host, Douglas Perdance.
0:24.0	Hello, thanks for joining me on the marketing book podcast,
0:26.0	where every Friday I publish an interview with the author of a new marketing or sales book.
0:30.0	This show has been named one of the top marketing podcasts by Forbes and LinkedIn amongst others and has millions of downloads and listeners in over 185 countries.
0:39.0	Don't worry about taking notes. You can find links to everything linkable in this episode's website page at
0:43.8	marketing book podcast dot com and since I get to read every book featured on the
0:48.0	show if I can recommend a specific marketing or sales book or any other resource I know of for whatever
0:53.9	challenge you're facing connect and message me on LinkedIn and I will do my best to
0:58.5	get you pointed in the right direction. All right let's get on with the show.
1:01.8	Today we welcome back Joe Palliz direction. All right, let's get on with the show.
1:03.0	Today we welcome back.
1:04.0	Joe Politzi to talk about the book he is co-authored with 32 other content experts,
1:09.9	the content entrepreneur.
1:11.6	Critical strategies to accelerate your success as a content creator.
1:16.4	Joe Politzi is the founder of multiple startups including content creator education site,
1:21.2	The Tilt, the Content Entrepreneur Event Creator Economy Expo, CEX, and is the best-selling
1:27.4	author of seven books including Content Inc and Epic Content marketing, which was named a must-read business book by Fortune magazine.
	...

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