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the bossbabe podcast

488: Maria Wendt on Building A $1M/Month Low-Ticket Business

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.92.6K Ratings

🗓️ 5 May 2026

⏱️ 52 minutes

🧾️ Download transcript

Summary

Most coaches scaling past $300K hit a ceiling and assume they need a higher-ticket offer. Maria Wendt did the opposite and built an 8-figure business selling $24 products. In this conversation, Natalie sits down with Maria Wendt — the founder behind an 8-figure business built on low-ticket products. Maria breaks down how she scaled to near-$1M/months working ~10 hours a week, the front-page checkout architecture that turns $1 orders into $100+ carts at a 60% take rate, why she walked away from the $1M/year coaching model after her daughter was born, and how she scaled to 100K YouTube subscribers in seven months with a webcam and no editor. If you've ever wondered whether low-ticket can actually scale past seven figures — without a higher-ticket offer, a bigger team, or longer hours — this episode is the full operating system. Time Stamps: 01:15  -The low-ticket 8-figure model 07:35 - Maria's first two years: $63 → $350 13:18 - The single-mom pivot to low-ticket 16:24 - Pricing, AOV, and lifetime value 21:00 - Checkout architecture and front-page bumps 31:40 - Content strategy: three types 38:25 - The $850K/month math 43:20 - Hiring strategy for mom-founders 49:00 - A typical day in the business Resources and Links:  Follow Maria: @maria.wendt on Instagram Free tutorials, free guides, and the full $24 product library lives at mariawendt.com. Pre-Order The Freedom-Based Business Method. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Transcript

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0:00.0

Maria, welcome to the podcast. Thank you so much for having me. I'm so excited to be with you.

0:04.6

So for anyone that doesn't know about you, give us a little background on what you do.

0:08.9

Yeah. So basically, I have a pretty big audience and I have built an eight figure business selling low ticket and just low ticket. So I always like to say I don't want to help a few people make millions and millions of dollars.

0:21.6

I want to help millions of people make a couple extra $1,000 a month.

0:26.0

So that's what I spend my time doing.

0:28.1

And when did you start in this industry?

0:30.7

Yeah, that's a great question.

0:31.6

So I initially started doing freelance graphic design back in 2013.

0:35.9

So I was, this was before like Chachibit and Canva could design

0:38.8

everything for us. And so I would get paid like 30 or 40 dollars to design flyers for corporate

0:44.3

companies or just like a little postcards, little business cards. And so I did that for a while.

0:49.0

And then I got better and better at getting clients to, you know, do logos and websites. And people would pay me

0:56.7

in February and be on a wait list for me to design the logos all the way in November. So I just got

1:02.0

really good at positioning myself. So people wanted the Maria Went logo. And eventually my graphic

1:08.2

design friends who are artists, not business people, they started coming to me asking like, what are you doing to get clients? How are you doing this? You have so many people wanting to work with you. What are you doing? And so I started showing my friends the things I knew about business, about marketing. And one day I looked up and I had more people wanting to work with me to help them get clients than I did the actual logos and websites. And so that's when I fully pivoted in 2016. And I've basically been doing the same thing since 2016, which is just showing people how to make money online, how to get clients online, how to grow their business and social media online. And did sales come naturally to you? Or did you just decide, you know what? I'm going to dive in and study marketing. Yeah. I don't think I don't think sales comes naturally to anyone. I at least I think for most of us it's a skill we learn, but you put the practice in. There was a very long period of my business where I was taking over 100 sales calls a month. And so like I put the time in and that's how I got better at it. But eventually, I wanted something more leverage,

2:02.7

right? I was working all the time. I was doing high ticket where I was selling, you know,

2:07.0

like $10,000, $72,000 coaching packages. And it's a lot of work. And I had just gotten pregnant

2:13.6

with my baby and I was like, I want something a little bit more hands off. And that's when

2:17.8

I pivoted to solely doing low ticket. And that was about three years ago. And it became very

2:22.9

scalable for me because of that. Is that when your business really started to explode?

2:27.5

Yeah. Talk to me about that. What happened in terms of your audience growth and revenue growth

2:31.9

in that period? Yeah. It's really interesting. I didn't really have an audience at all until 2023, which was two years ago. So I was very good at

...

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