485: The System Behind My Highest Revenue Year

the bossbabe podcast

Natalie Ellis

Self-improvement, Marketing, Business, Entrepreneurship, Education

4.9 • 2.6K Ratings

🗓️ 2 October 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you’ve been “doing all the things” but still riding the revenue rollercoaster, this one’s for you. In this behind-the-scenes training from Day 1 of Freedom High Summer School, Natalie breaks down why hard work isn’t converting to revenue, and exactly how to swap random acts of marketing for a system that compounds. You’ll take the Revenue Predictability Test, spot the three traps killing your growth, and map your full customer journey so every post, email, and podcast appearance has a measurable path to sales. Expect tough love, real examples, and a live, pen-and-paper audit you can implement today. TIMESTAMPS 00:00 - Why I turned Freedom High Day 1 into a podcast and what you’ll walk away with 01:26 - The promise of systems and why implementation beats more information 03:43 - Why your hard work isn’t converting and the “expensive hobby” wake-up call 06:37 - The Revenue Predictability Test that exposes fragile growth 08:59 - The three traps stalling sales and momentum (and how to get out) 11:13 - Brand vs performance marketing and the 80/20 mix that pays you back 16:22 - Revenue Per Activity (RPA) explained and how to choose the work that actually moves revenue 23:46 - Activity vs system: turning posts, emails, and podcasts into predictable sales 29:11 - The FREEDOM Method overview and why “focus” alone still fails 34:46 - Your assignment to map the journey, find the gaps, and pick the one fix that changes everything RESOURCES + LINKS Freedom High Summer School (On-Demand): Go Through The Full Training At Your Own Pace To Build Your Sales Engine Step-By-Step. Freedom High Summer School Join The Société: Build Your Freedom-Based Business™ With Systems, Templates, Coaching + Community. Just $97/Month. Imagine Having Natalie As Your CMO, On Call 24/7 To Help You Make The Right Moves In Your Business. That’s Exactly What You Get With Bossbabe AI The Freedom Engine™: AI-Powered Strategy And Systems That Show You What To Sell, How To Sell It, And How To Scale - Without All The Guesswork. Learn More And Unlock It Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Transcript

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0:00.0	Welcome back to the Boss Bay podcast. Today I'm bringing you something very different. So last month,
0:05.5	I decided to create a completely new high school called Freedom High and take our students back to summer school.
0:12.1	And it was a really amazing six days. And we completely changed people's businesses in those six days.
0:19.6	And day one especially, I think, was a huge
0:22.7	eye-opener for a lot of people as to why they aren't seeing the results they want to see.
0:27.6	A lot of people spend so much time on marketing, yet don't have the revenue or the audience
0:33.3	to show for it. And they're very confused as to why. And I consistently get asked, Natalie,
0:38.3	what am I missing? I'm doing all the things. I'm working so hard. Trust me, I'm really busy.
0:43.8	Why am I just not seeing results? And so day one was focused purely on that. And what I wanted to do
0:50.3	is bring that to the podcast so you could actually hear the kind of things that we were sharing
0:55.3	and what Freedom High Summer School actually looks like. Now, you know I don't sugarcoat things.
1:01.3	So we really get real and raw in this episode. And we're also going to be doing a live
1:06.6	order together. So if you can grab a pen and paper, I think that would be really helpful. I think by the end of this episode, you'll see your business very, very differently.
1:15.0	Now, my invitation for you is if you get value out of this and you feel like you would love
1:21.0	to do this kind of work on your business and you're really ready to see a transformation
1:25.0	when it comes to your revenue, your audience growth,
1:28.9	overall your marketing engine. I would love for you to sign up for Freedom High Summer School
1:33.2	the Evergreen. And so the link is in the show notes. You can sign up and you can actually go through
1:38.2	this at your own pace and it can still be just as transformational for you. So I'll put the link in the show notes.
1:45.2	I hope this really, really helps.
1:50.4	Welcome to Freedom High.
1:52.5	Welcome to your first ever official Boss Babe Summer School.
	...

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