485. From 300lb Homeless Punk Rock Star to Multi 6 Figure Online Coach CEO - How Ethan Uses This Simple Social Media Hack to Generate Unlimited Leads
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 9 November 2023
⏱️ 37 minutes
🧾️ Download transcript
Summary
As the title suggests, Ethan's story is wild and he has lived many lives and iterations including now being a Success Coach for IFCA. He too was in your position when it came to mentorship. Skeptical and not sure who's legit or not. We cover all of his mentorship experience, story, and more in this episode!
Time Stamps:
(2:03) The Savage Gentleman
(3:53) Ethan’s Punk Rocker Story
(8:10) In-Person Training Days
(9:44) Skepticism Around Online Coaching
(11:40) Learning Through Leading
(12:37) Breaking Things Down Simply
(13:31) Approaching Content
(15:30) Apprehension on Opinions
(17:24) What Ethan Gets Pissed About
(23:00) Having Conversations
(26:50) Ethan’s Personal Investments
(28:42) Advice and The IFCA Difference
(30:57) Choosing The Right Mentor
(34:30) Where to Find Ethan
(36:35) Trust vs Respect
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Transcript
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| 0:00.0 | The first thing I immediately noticed about IFCA is just the incredible amount of support and |
| 0:06.2 | accountability and elaborately detailed information. I quickly noticed, I see it was my fourth |
| 0:12.9 | mentorship in terms of business, by the way. Okay. So I have, I definitely have something to compare |
| 0:17.4 | it to. Quickly noticed that every nook and cranny inside of an online fitness |
| 0:24.9 | coaching business is completely covered in elaborate detail what up my man Ethan is so good to see you |
| 0:31.9 | dude uh really excited chat with you guys today so i have Ethan Buck in the virtual studio. And this is going to be a fun |
| 0:38.7 | conversation, guys. Ethan, quick, I'm going to let him tell the story because I'm going to do it much |
| 0:42.5 | better than me. In fact, you tell your story really, really well. And I know you get asked to tell it all |
| 0:46.7 | the time. But you're a, you know, basically you run a $300,000 year of business right now that runs mostly without you, which I think that's pretty cool. But obviously, you didn't just land there. You went from former punk rock musician traveling the |
| 0:58.1 | world. You were 300 pounds at one point. You lost it. You were homeless, like just crazy life |
| 1:03.3 | experiences. And today, man, we're going to cover a little bit about your story. Well, I want to talk to you |
| 1:07.9 | about, like, Legion, social media strategies. You're really good at that. |
| 1:11.0 | We'll talk about how you use Twitter to generate leads a little bit and just how creative |
| 1:14.3 | you are with like ways to generate leads without ads and other methods like that. |
| 1:18.4 | We'll talk about dealing with criticism and haters and how to scale the point that you're at |
| 1:22.9 | now, which is having a really great team to which you have a lot of freedom. And then guys just trust me, |
| 1:28.0 | you're going to want to tune in and listen to this because Ethan is a G. And I want to say one more |
| 1:31.0 | thing. The thing I like most about you, Ethan, is just like the dichotomy. A good dichotomy is my |
| 1:35.5 | favorite because you have so much depth and you're very cultured and experienced. And you've got |
| 1:42.2 | a lot of like compassion and empathy too. You've got a lot of like compassion and empathy too you've got a lot of like vulnerability |
| 1:45.1 | and all that and that comes just through experience but if people look to you to be like oh this |
| 1:48.6 | dude's obviously in a fucking biker gang or something which i think is great so anyways man |
... |
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